Publishers are always searching for new ways to increase their return on their existing advertising inventory. Some divide their inventory into different classes: premium and run of site. This can apply to inventory from a variety of media types, including; web, applications and email. Adknowledge is the first company to leverage behavioural targeting for all Internet advertising mediums. When working with Adknowledge’s multi-channel targeting you will be able to increase your ad yield, create more premium placements and boost overall revenue while improving your user’s experience.

At Adknowledge we view consumer behaviours as "DNA". Individual DNA strands are created from a consumer’s response or non-response to particular advertisements. Hundreds of strands of data are collected and tracked on millions of consumers. By using “behavioural DNA,” we develop models to predict what ad a consumer will respond to in the future. Every day, we run more than 20 billion calculations on these strands to identify the most relevant offer to present each individual consumer.

All of our targeting is done in a completely anonymous fashion without any specific user-level data (non-PII data). Since our targeting utilises individual consumer’s response data, it doesn’t matter what websites the user has visited in the past. This allows us to increase yield on all Internet inventory.

Our Targeting Model