Adknowledge has developed exclusive Click Scoring technologies to ensure traffic is of the highest quality. Through the use of behavioural targeting technology and statistical analysis, we are able to precisely pinpoint individual users who are most likely to convert within a specific category. Click discounts are applied based on the probability that those users will convert.

This allows us to expand the reach and demographic mix of ad campaigns without charging full price for statistically lower converting groups. It also helps in the elimination of click fraud throughout network, unlike many of our competitors who are limited in their ability to minimize poor quality or fraudulent traffic. This also leads to reduced campaign management time for the advertiser.