Adknowledge use behavioural targeting technologies behind the scenes to deliver the most appropriate ads. Our system processes billions of calculations a day to deliver ads to the right user at the precise moment that they are most likely to purchase. The way Adknowledge’s system works is similar to a shopping recommendation engine in that it calculates what similar users have been most interested in, over several years. To strengthen our targeting further, we also use geographic, domain level placement, day-parting and much more.

All our targeting is done behind the scenes and without any required input from the advertisers. These systems are strictly anonymous and operate without any specific user-level data (non-PII data). Our systems work with over 200 million behavioural data points and 100 terabytes of storage to calculate custom ads for each and every individual. Our goal is to provide the highest quality traffic for each of our advertisers with minimum fuss.

Targeting Behind the Scenes