Social Media
» Targeting Technology
The Adknowledge Targeting Technology determines the specific ad to deliver to selected consumers at the optimal time. Our targeting technology predicts future behaviors based on past, recorded responses.
Continuous modeling of users' responses enables us to identify similar patterns of behavior. Hundreds of millions of pieces of anonymous consumer data are computed by Adknowledge daily, enabling us to refine our targeting.
Only qualified users are targeted for advertising campaigns. Targeting enables advertisers to launch campaigns and reach qualified users across multiple channels.
Advertisements are matched to users based on category and demographics. The technology compares an anonymous consumer's past activity to what similar consumers have done in order to predict future actions.
The Adknowledge solution enables advertisers to set campaigns to perform against a target PPC and budget. The Adknowledge platform optimizes conversion to meet campaign metrics.
Consumer modeling is completely private. No personally-identifiable information (PII) is captured or used by Adknowledge. The process is completely anonymous and is solely based on opt-in data.