Email Advertising Optimization Drives Higher Sales

Free service for Adknowledge clients means higher conversion rate.

KANSAS CITY, Mo. – March 27, 2013 – The numbers don’t lie: the free optimization Adknowledge provides its ad network clients is paying off for them in a big way.

With minor—and often unnoticeable—tweaks of images and graphics contained in email, Adknowledge is improving the displayed appearance of the message, specifically when recipients open it on their mobile phones.

For a national marketer of lawn and garden equipment, that optimization meant an astonishing 42% sales increase for one popular product. For the maker of a household electrical device, our optimization created a 31% lift in conversions.

Anyone who’s ever checked email on a phone knows graphics-heavy emails don’t always display as intended; Adknowledge’s engineering tweaks solve that problem for marketers. That means the optimized versions convey the entire message and work to avoid a quick tap of the “delete” button—and a lost potential sale.

“We’re thrilled that the optimization is working so well,” said Matt Hoggatt, Adknowledge’s general manager of email marketing. “If the client is making more money, we’re doing our job.”

Adknowledge Co-Sponsors Inaugural CMO MeetUp

KANSAS CITY, Mo. – March 1, 2013 – Adknowledge co-sponsored a first-of-its-kind event in Kansas City on February 27th: the inaugural CMO MeetUp Marketing Innovation Summit. The all-day conference at the Kauffman Foundation drew about 40 senior-level corporate marketing leaders from companies like Cerner, Garmin, Sprint, the Kansas City Chiefs, and AMC Theatres.