Adknowledge CEO Appears on Global Business Channel

Ben Legg discusses Facebook advertising on “Bloomberg West.”

SAN FRANCISCO — June 20, 2013 — Adknowledge CEO Ben Legg was a guest yesterday on Bloomberg TV’s Bloomberg West, a daily news show focused on technology and innovation. In an interview recorded May 30 with correspondent Jon Erlichman at Bloomberg’s studios in San Francisco, Legg discussed Facebook advertising, strategy and the social network’s evolving marketing tools. “Everyone is much more sensitive than they ever were with TV about what’s the right frequency of (ads), how to make (ads) as close as possible to entertainment, as opposed to boring,” Legg said on the program.

Legg and Erlichman also discussed the ability to use Facebook advertising much more surgically than other media, given the volume of information and interests Facebook user reveal. “If you’re a car company pushing out TV ads, 90 percent of the people who watch your ad either can’t afford your car or are not planning to buy a car,” Legg said. “On something like Facebook, you can target people who are the right demographic, and potentially even target people who need a car. So ads will be better targeted.”

Watch the entire Bloomberg West interview below.

Ben Legg is a Big Data and digital marketing evangelist, as well as an in-demand panelist and speaker at industry events worldwide. Prior to his private sector career that included executive positions at Google and Coca-Cola, he spent a decade in the British Army’s Royal Engineers with deployments that included Bosnia and Northern Ireland.

AdStation Partners with Bridge Marketing

Agreement enhances AdStation data monetization solutions

Kansas City, Mo. – June 17, 2013 – Today AdStation, Adknowledge’s email network, announced its partnership with Bridge Marketing, a leading email hygiene and verification business. The agreement makes Bridge Marketing a key element of AdStation’s significant email publisher offerings.

“Bridge Marketing was precisely what we were looking for,” said Bill Intrater, Adknowledge VP of strategic alliances. “Effectively utilizing the subscriber base available through our data monetization relationships enables AdStation and our partners to maximize revenue and profit, while delivering high quality traffic to our advertisers.”

AdStation is now able to tap into not only the most expansive collection of response based data, but also support it with one of the most sophisticated hygiene and verification services on the market. This combination creates an email data monetization solution unique in the email marketing industry.

“AdStation unlocks the true value of quality data and segment targeting for its clients, and sets the industry gold standard on both fronts,” said Ari Saposh, Bridge Marketing’s VP of operations.

AdStation performed a series of tests across potential vendors. Bridge Marketing processed the test files through a series of custom filters in the secure Bridge Cloud. The results impressed everyone.

“There is no doubt that this gives our advertisers and publishers a clear advantage in the marketplace,” said Matt Hoggatt, general manager of Email at Adknowledge. “Our partners like knowing that each advertisement displayed in an email campaign has a better chance of being opened by a consumer more receptive to that specific message.”

To learn more about AdStation’s email monetization solutions, visit www.adstation.com

About Adknowledge
Adknowledge is a leading online network that offers unique ad formats, data analysis, targeting algorithms, and creative approaches, providing advertisers with quality leads from hard-to-reach places on the Web across multiple channels, including social networks, display, games, mobile, apps, and email. With hundreds of employees located throughout North America, plus growing offices in Europe and Asia, Adknowledge aims to set the standard in optimizing online advertiser ROI. For more information on Adknowledge, visit adknowledge.com.

About AdStation
AdStation, Adknowledge’s email network channel, is the leader in email advertising and data monetization. Featuring a response-based targeting system that processes 20 billion calculations a day to match offers to precisely targeted consumers, AdStation delivers industry-leading yields on a fully outsourced or strategically integrated basis via a comprehensive performance advertising solution, reaching more than 400 million unique users. Boasting real-time statistics, targeting driven deliverability and custom creatives, AdStation maintains consistently high-quality conversions resulting in industry leading ROI. For more information about AdStation, visit www.adstation.com.

Press Contact
Paul Herdtner
pherdtner@adknowledge.com