Adknowledge Co-Sponsors CMO Meetup in Kansas City

A who’s who of Midwestern corporate leaders turns out for conference

More than 40 corporate decision-makers attended the second installment of the CMO Meetup, held today at Sprint’s world headquarters in suburban Overland Park, Kan. The conference is an opportunity for marketing professionals to step back from the daily grind, think strategically and get expert professional insight. This year, that included a keynote address from Google’s Head of Industry for Telecom, Ted Buell.

Representatives from Cerner, Garmin, American Century Investments, Sprint and the Kansas City Chiefs were among the marketing executives who enjoyed an agenda that ranged from the future of mobile technology to crafting messaging that resonates with the increasingly important Millennial generation. Breakout sessions included presentations on the changing role of the CMO and using social media to build a corporate brand. Adknowledge VP of Marketing Anita Newton co-presented a session about the lessons big business can learn from startups. “There was even better content than last time,” said Adknowledge CEO Ben Legg. “It’s exciting that we have such thought leaders right here in Kansas City.”

“It’s great to have a group of like-minded people interacting, but who all have very different challenges in their respective businesses,” said Nick Jacobson, VP of marketing for The Mutual Fund Store, a national network of fee-only investment advisers. “Hearing and learning how other people use different media and tools to succeed enables me to step back and analyze what I do in a different way,” he said.

This is the second CMO Meetup; the first was in February of this year. Adknowledge is proud to co-sponsor this event with Sprint, Kauffman FastTrac and OpenAir Equity Partners.

Adknowledge Awards Major Scholarship to Summer Intern

Leading digital marketing company provides a $10,000 prize to student.

Summer internships can be highly rewarding for both companies and students. In the case of Vaidy Ramasubramanian, his paid internship with Adknowledge was far more valuable than he ever could have imagined. Vaidy, who’s working toward a master’s degree in management information systems (MIS) at the University of Illinois at Chicago, returned to campus with a $10,000 scholarship Adknowledge awarded to help him pay for college. “I wasn’t expecting it at all,” Vaidy said. “Tuition is expensive and this will really help.” In addition, the company offered Vaidy a staff position on the data analytics team, contingent upon him earning his degree, which is scheduled to happen in December.

For three months over the summer, Vaidy reported to Director of Data Insights Lyndsay Noble, who praised his professional skill set. “He has a blend of computer science, statistics, and business skills needed to work in the Big Data world at Adknowledge,” she said. “Vaidy brought those skills to life by taking every task and project we sent his way and attacking them with intelligence and vigor that has made him invaluable.”

Yesterday, Adknowledge CEO Ben Legg traveled to the University of Illinois at Chicago to host a public recognition of Vaidy and to speak with a gathering of MIS and marketing students at the university’s Institute for Operations Research and the Management Sciences program, or INFORMS. Ben talked about the general staffing needs of the digital marketing industry, Adknowledge’s rapid global growth and what the company looks for in successful job candidates. “Right now, Adknowledge has eight open positions for software engineers, web developers and database administrators,” Ben said. “We’re looking for people who have analytical skills, a passion for data, and most important—a sense that every product and process can be improved. Vaidy demonstrated all of those attributes and we’re looking for like-minded people.”

Adknowledge CEO Talks Cross-Channel Marketing at ad:tech London

Ben Legg’s first-day presentation at leading European conference draws interested crowd.

Ben Legg, CEO of Adknowledge, delivered a presentation about the complexity of cross-channel marketing Wednesday at ad:tech London, Europe’s leading digital marketing conference. Standing on stage in the venue’s headline theatre, Ben offered real-world advice that brand executives in the audience could put into practice today. His suggestions included:

  • Building and using a comprehensive CRM database and world-class mobile app
  • Spending less time in “plan” mode and more time in “do” mode
  • For brands, challenging agencies to improve digital spend and demonstrate ROI

On the ad:tech floor, Adknowledge’s social media platform—AdParlor—was prominently featured at the company’s booth. From the time the doors opened in the morning, there was a steady stream of visitors who wanted to find out how Adknowledge could unlock their digital audience. “It has been another successful show for us,” said Senior Vice President of International Sales Fabio Pigo. “We have been able to keep pushing the company brand awareness while putting our products, and in particular AdParlor, increasingly under the spotlight,” he said.

Of course, Adknowledge is a 360 degree digital marketing company, so conversation at ad:tech also covered display advertising, apps, mobile and email. “There was definitely an increased interest to find out what else we could address, in addition to their social advertising needs,” Fabio said.

In addition to industry-leading insight and conversation, those who stopped by the company’s booth had a chance at winning tickets to either the Jay Z or Bruno Mars concerts at London’s O2 Arena in October.

Day one of the conference culminated with an invitation-only dinner Ben hosted for clients—and future clients—at Archipelago, a rather “interesting” restaurant in London. Featured on the menu were crocodile filets, grasshoppers and a dish that featured alpaca. Adknowledge always strives to “push the envelope,” even at mealtime!