Black Friday’s Time Dilation of Economic Resonance

The question for Black Friday shoppers is no longer how much they are going to spend, but how early they can muster up the energy to trod to the store. The question for brick-and-mortar retailers is how early they are willing to open their doors—and how early to require their employees report to work. This one shopping day, once both the dread and boon of many physical retailers, has experienced a strong trend shift in recent years. Regardless, the biggest question for physical retailers is whether they will see the in-store numbers of years past. A bit of advice: avoid the lines and shop online. In April.


What Drives the Most ROI? Display Advertising vs. Native Advertising

Native advertising is a growing marketing platform for many businesses, especially enterprise brands. As more marketers begin to experiment with this type of advertising, it may continue to shift the spend traditionally allocated to channels like display. With any marketing effort, there must be some form of return on investment, or ROI, otherwise you should allocate your spend to other channels.

Native ads come in many forms, but the medium is typically described as when a company has its content featured on an industry publication. Its recent popularity is a direct result of the effectiveness for companies using the channel, as well as the enthusiasm of media companies ecstatic to provide this content at premium cost that gives value to their audience without disrupting their regular programming. According to HubSpot, 34% of publishers said they were likely or very likely to add native advertising to their core offerings this year.

How Response Based Targeting Improves Your Marketing

Savoring the Sweet Science of Modern Marketing

When marketing first crawled from its primordial beginnings, it was a talent reserved almost exclusively for those with artistic abilities. Pretty pictures and words pleaded for the passerby’s attention, hoping to successfully communicate primitive commercial messaging. Technological advancements would have to wait. “Targeting” was picking a safe neighborhood. “Banners” were made of cloth. “Tablets” had to be carved upon, and “Analytics” wasn’t even a word yet.

Thankfully, technology has provided valuable tools to help provide nearly limitless sources of feedback to help refine an advertiser’s message to near perfection. Guesswork, as it applies to advertising, has all but become a thing of the past. Modern marketing techniques employ the use of demographic or even psychographic data, allowing advertisers to more easily reach their target consumers. And while the creative element remains important to the overall process, it has clearly taken a backseat to the more scientific side of the modern marketing equation.

The 4 Biggest Opportunities for Mobile Marketers in 2014

Mobile phone usage has skyrocketed in recent years, presenting endless opportunities for businesses to reach their customers. A mobile device is often the very first thing a person sees in the morning, which can be the first entryway into the brand by both potential and existing customers.

As a marketer, it’s important to keep pace with consumer habits and offer unique experiences wherever your audience might be. According to Uberflip, only 25% of brands today have a mobile strategy, which certainly highlights an opportunity for your business to reach customers before the channel becomes saturated with other companies, advertising and chatter.

Here’s Why Tech Succeeds

When I grew up in ’70s England, play dates amounted to a knock on the door when a friend wanted me to come outside. Today, there’s an app for that.

Super Kid Fun Time” is scheduled to launch this month after its developer realized that parents sometimes forget to exchange contact details at the end of the school year. (That leads to many “I’m bored” declarations during the summer.)

Digital Conference Draws Thousands in New York City

Adknowledge was an exhibitor at popular ad:tech trade show

New York –November 8, 2013– One of the largest digital marketing trade shows in the industry staged another successful edition in New York City this week. The ad:tech conference drew a wide variety of influential speakers and exhibitors, including executives from companies including Google, Facebook, the Ford Motor Company and Nestlé spoke at the conference. “It was my first time at ad:tech, and I could not have been more impressed,” said Adknowledge VP of Marketing Anita Newton. “From the organization of the event to the roster of people delivering addresses, it was a really great show,” she said.

On the expo floor, hundreds of digital marketing companies worked to catch the attention of attendees. Adknowledge’s booth was popular and attracted a steady stream of visitors who wanted to learn more about the company’s ability to effectively reach consumers via social media, apps, mobile, video, email and display advertising. “Mobile seems to be on everybody’s radar in some aspect, so for us, (ad:tech) helps to expand that,” said Chris Barton, director of Adknowledge mobile distribution.

The two-day conference opened Wednesday at the Javits Center in New York City; attendees were thankful for a less eventful this year from a weather standpoint. Last year, Hurricane Sandy hit New York a week before the opening day of ad:tech and a Nor’easter also blew through town during the event.

Adknowledge Hosts Party at the Empire State Building

More than a hundred guests turn out for unforgettable evening

New York –November 6, 2013– From a standpoint of pure altitude, Adknowledge might never be able to top the event it hosted Wednesday night in New York City.

The company known for unlocking digital audiences threw open the doors of the Empire State Building to host approximately 130 people for an unforgettable dinner event. Clients, publisher partners, agency representatives and a handful of journalists were on hand for food, drinks and outrageous entertainment from the “Screaming Queens” musical review. (more…)