Finding the Right Mix: Cultivating Corporate Chemistry

When you hear athletes and coaches talk about on-field success, you’re almost certain to hear about “team chemistry” being a main ingredient. Corporate culture is much the same; talent alone isn’t enough to win. There are intangibles that make a good team great.

Two weeks ago, careers website Glassdoor presented my company with a nice honor that highlights our culture: it named Adknowledge one of the 25 best places to work in the U.S. It’s a reflection of our people, the work they do and the results they deliver. But our appearance on Glassdoor’s list was not a happy accident.

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How to Master Email List Segmentation

Email is by far one of the most profitable channels for marketers today, which makes cultivating your email marketing strategy critical for the ongoing growth of your company. According to HubSpot, email marketing ranked third as a lead generation source for marketers in 2013, producing 13% of all leads for businesses. One way companies can increase the effectiveness of their email marketing is by accurately segmenting their lists to personalize the emails they’re sending to different audiences.

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Ad Tech Meets Talent Management: 3 Steps to Building Your Workforce in 2014

“It’s fine to celebrate success but it is more important to heed the lessons of failure.” Bill Gates

Talent management is the lifeblood of a healthy, growing business. As much as we’re focused on boosting profits and operating efficiency, we need to make sure that our people are getting appropriate feedback and are committed to driving the success of our most valuable business initiatives.

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Adknowledge Named One of the Best in National Survey

Glassdoor honors company with Employees’ Choice Award

Adknowledge Named of the Best Places to WorkKANSAS CITY, Mo. –December 11, 2013– Adknowledge received confirmation today on something its team members have known for a long time: that the company is a great place to work!

Glassdoor, the leading careers website, honored Adknowledge as the 24th best midsized U.S. company to work for in its sixth annual Employees’ Choice Awards. This award is based on the input of company employees who provided feedback about their jobs and work environments via Glassdoor’s anonymous online company survey.

“Our job at Adknowledge is to help our clients by developing and executing ambitious digital advertising campaigns–at scale–across rapidly changing ad products and devices, for thousands of demanding advertisers around the world,” said CEO Ben Legg.  “Simply put, our people make it happen. The Adknowledge team is comprised of high-energy, smart, motivated employees.  This award is a testament to them and their efforts to win for their clients every day,” he said.

The Glassdoor company review survey reveals what it’s like to work at specific companies and rates employee satisfaction and other factors like career opportunities, pay and benefits, the interview process, work/life balance, management, culture and values.

Click here to see the complete list of Employees’ Choice Award Winners.

Content Marketing: Make 2014 the Year of Distribution

Content is a powerful marketing asset. According to a recent study from HubSpot, 43% of marketers found a customer from blogging in 2013. Organizations like Dell are launching content portals to develop a steady pipeline of leads. Others, like Qualcomm, are utilizing content marketing to inspire engaging and thoughtful conversations.

Brands are jumping into the content world with million-plus dollar marketing spends. They’re hiring professional journalists to produce high-quality, compelling stories. They’re all competing for the same eyeballs, hoping to reach customers through social and search.
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The 12 Best Digital Gifts for the Hard-to-Buy-For Tween (and no, iPad is not on the list)

As the gift buying season shifts into high gear, you have endured Black Friday, Small Business Saturday and Cyber Monday.  But invariably, I have found there is one demographic that is particularly impossible to shop for: the tween set of 9-12 year-olds. While younger kids enjoy toys and other simplistic gifts, teens are happy with money and toddlers want something to bite down on. Tweens, on the other hand, are happy with pretty much…nothing.
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Cyber Monday Continues to Grow

It seems fewer and fewer Americans are interested in fighting each other for must-have gadgets and toys during the holiday shopping season. For the first time, most people polled said they would head to the web to choose that perfect gift. According to Gallup, 53% said they are “very” or “somewhat likely” to shop online.

That means Cyber Monday will be a bonanza for retailers this year. In 2012, the Monday after Thanksgiving saw a 30% year-over-year sales increase, according to IBM Digital Analytics Benchmark. That translated to nearly $1.5 billion in online sales on that one day alone.
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