Trends, Insight and Thought Leadership: Our eBook

We’re going to save you lots of time and money today, and even make you smarter in the process.

With the release of our latest eBook, we’re sparing you from the industry’s next “What Does the Future Hold?” mega-conference. How can we be so confident? Well, we spent months interviewing dozens of marketing thought leaders about the trends they’re seeing in mobile, video, social media, customer lifetime value, demographics, and a variety of other topics that strike at the heart of your next campaign. We whittled down those conversations to 23 insightful, “quick read” profiles.
(more…)

Measuring Marketing ROI through Lifetime Value

This is the Future – Get Started!

Out of all the metrics that you are monitoring in your business dashboard, there is one that captures the heart, soul, and ROI of your efforts: lifetime value (LTV) of your customers. For many businesses—especially those with frequent customer touch points—everyone from senior executives, right up to the CEO, can use cumulative LTV as the core calculation around which shareholder value is created and measured. It would go something like this:
(more…)

“Failure-First” Is the Future of Marketing: Here’s How to Embrace It

Perfectionism is marketing’s biggest myth. Just remember the day that you launched your first PPC campaign or when you wrote your first blog post. Even with a convincing pitch to the c-suite, you really didn’t have 20/20 vision. In fact, it probably felt a bit like throwing darts in the dark.

Today’s marketers have access to a wealth of data, and at the surface level, it seems almost impossible to fail. How in the world can you lose money when you have the ability to track anything and everything?

(more…)

The Beginners Guide to Creating a Compelling YouTube Channel

YouTube is one of the most widely used social sites online today with more than 1 billion unique users visiting the website to watch six billion hours of video every month. Many businesses have an active presence to reach YouTube’s vast audience through compelling video content, but many brands have yet to effectively allocate their time into creating a channel with relevant programming.

Video content from YouTube can be embedded on websites you own and control, as well as other social media accounts to help further fuel engagement across channels. There are also opportunities for video content to rank for relevant Google searches since YouTube is a part of the Google family. Not to mention, creating one-of-a-kind videos that entertain, educate, strike an emotional chord and are relevant to your audience can create a stronger relationship between viewers and your business.
(more…)

Social Marketing the Love on Valentine’s Day

Love is in the air. Or, at least, rose-scented sentiment in the guise of love is in the air. Tomorrow is Valentine’s Day, which means it’s time for you and the brands you love to step up the romance game.

Social media have created an entirely new world of how we, as humans, handle the demands of a day set aside for romance. It is no longer just about us, or the brands we interact with privately. Brands have a larger forum to guilt us into providing red-themed gifts for our loved ones. Consumers have taken their narcissism to the masses by embracing the “Look what I did” feel of social media. So is marketing to the romantic dead?
(more…)

Beyond Brand-Building: Why Marketing Is a Revenue Engine

The Adknowledge team recently interviewed two-dozen brilliant marketers who are leading enterprise teams, engineering scrappy growth programs and building best-in-class technology programs. We’re neck-deep in transcribing these conversations into an e-book and are excited to have noticed three key trends: 1) a push towards integrated, cross-channel advertising, 2) emphasis on lifetime value (LTV) as a core ROI metric, and 3) heightened passion for unbeatable user experiences.

There is one thread that unites these trends – the fact that in the last few years, marketing has evolved from a budget-driven, brand-building discipline to a technology-focused revenue engine.

(more…)

28 Tips for Professional Success in the Digital Economy

Ahead of the Curve

Over the past month, we’ve looked at the challenges and opportunities facing the modern day marketer. The reality is, there has never been a better (or scarier) time to be a marketer. Changing customer habits, radically new marketing tools, improved analytics, proliferation of media choices and (cheap) access to users globally is enough to make any person’s head spin.

The purpose of this eBook is to show how marketers today can remain relevant across the industry from the perspective of the authors; one is a digital native and the other a digital immigrant. Our goal is to provide a spectrum of tips, tricks and insights from our own unique experiences to help spur your continued professional growth.

(more…)

11 Valentine’s Day Tech Gifts to Show the Love

Love is in the air. Can you feel it? As the Polar Vortex (the fancy world for “old man winter”) blasts cold air throughout the world, the thought of warm, happy love gives us hope that spring is around the corner. Regardless of whether Valentine’s Day is your favorite holiday or just an excuse to celebrate “single awareness day,” the reality is this: lots of gifts will be bought, opened and enjoyed. Americans are set to spend billions this year on Valentine’s Day gifts, right after putting a tiny dent in the bills from the holiday season.

And nothing says love like a tech gadget you can power up, light and download. Tech gifts make great Valentine’s Day gifts—they last longer than flowers and won’t leave you bloated like gastro-infused dinners. Here are a few of my favorites:
(more…)

3 Unstoppable Trends at the Heart of Marketing Today

I’m going to let you in on a secret – the Adknowledge team has spent the last two months interviewing some of the smartest marketers in the world. Based on our work with some of the best clients around the world three key trends have emerged: 1) a push towards integrated, cross-channel advertising, 2) emphasis on lifetime value (LTV) as a core ROI metric, and 3) heightened passion for the user experience.

In just a few short years, Adknowledge has become an ad tech leader in audience segmentation, marketing message development and campaign optimization. The company is fortunate enough to sit in one of the best positions possible – at the intersection of people and data. But the more we know, the more we realize we have more to learn. As CEO Ben Legg says, “Never be satisfied.” This is, in fact, Ben’s mantra – and if we were smart, would print bumpers stickers to that effect!
(more…)