3 Hidden Gems from ad:tech SF

The latest installment of ad:tech San Francisco has come and gone. It’s almost hard to believe. Ad networks, media buyers, marketers (and everyone in between) spend months preparing for this 48-hour, annual event. We’re just months away from ad:tech New York (November 5th and 6th), with plenty of worldwide events (London, China, Singapore and Tokyo) between now and then. In the meantime, we appreciate the down-time. Soon enough, however, we’ll be restless again.


10 Tips for Delivering World Class Community Management

Customer service is one of the most beneficial uses of social media today, allowing your business to help customers in real-time, giving a human face to your brand and allowing for consistent feedback about your customer’s experience with your company.

According to the RightNow Customer Experience Impact Report, 89% of consumers have stopped doing business with a company after experiencing poor customer service. Consumers today have options when it comes to where they spend their money, which is why it’s imperative that you delight potential and existing customers at every touch point with your business. Social media can help take your customer relationships to the next level.

Adknowledge’s CEO Named One of the Best in U.S.

Glassdoor includes Ben Legg on its annual list of top chief executives

KANSAS CITY, Mo. —March 21, 2014— Adknowledge Chief Executive Officer Ben Legg has made the 2014 list of Glassdoor’s “Best CEOs.” The careers website—which honored Adknowledge as one of the best midsized U.S. employers for 2014—named Legg as the 19th best CEO among more than 150,000 small and midsized companies reviewed on the site.

Digital Insights from 23 Marketing Trendsetters

We interviewed nearly two-dozen of our favorite marketers to understand the key issues facing marketers today. These digital experts are leaders. They are winning. Not because they have big budgets, but because they are in the trenches figuring out the stuff that works every single day.

As we read and synthesized the interviews, what struck us was the dichotomy that has evolved in marketing today, marketers must be capable of addressing two sides of the same coin:


Traditional Advertising is Dead… It Just Hasn’t Had the Conversation with Itself Yet

There are just some things I’m not in the market for these days; among them are baby diapers, annuities and needlepoint kits.

Needlepoint kits, huh? That’s pretty random.

Well, it would be, except for this: as I was flipping the final pages of another great issue of Time magazine (the dead tree version) last week, I saw an ad for Ehrman Needlepoint Kits smack dab between the latest Joel Stein “Look at me” piece and a “10 Questions” profile of Rosie Perez. Ehrman undoubtedly spent a lot of money on that ad—and it was a wasted spend on me.


3 Reasons To Jumpstart Your Content Marketing with Video

Quite often when content marketing is discussed as a viable option for marketers to reach their audience, written content is a favorite way to execute against this strategy.

However, video is a powerful form of content that can resonate differently than an article or white paper. Many companies prefer to create written content because it’s easier to produce than video; that’s why only about 24 percent of national brands are using online video to market to consumers.


Adknowledge Acquisition Is a Giant Leap for Video Advertising

Purchase of Giant Media cements Adknowledge as a leader in video advertising products

KANSAS CITY, Mo. and LOS ANGELES—March 10, 2014—Adknowledge, Inc., the largest privately owned online advertising marketplace, announced today that it has acquired Giant Media, an industry- leading video ad platform. The purchase recognizes the explosive growth of video as an advertising vehicle that will enable advertisers and agencies to scale the viewership of their content.

Lessons Learned from My First $10,000 Mistake

Performance marketing is a double-edged sword. When you generate an ROI, you’re ecstatic. When you lose money, you want to pull your hair out—and maybe throw your computer at the wall.

I remember the very first ad campaign I ran. I was mortified. I had but one guideline: I could spend as much as I wanted, as long as I made money. I had never managed a performance marketing budget, and here I was with infinite freedom.