Want A Digital Video? Ask These Five Questions First.

At this point, I’m gonna assume that there’s a fair chance you’ve surfed the World Wide Interwebs. You’ve probably also noticed that your favorite Jack Paar TV programs can now be seen on those crazy new machines called “computers.” Not only that, your fancy new rotary phone (the one without the curly wire and that doesn’t require Sarah from Mayberry, RFD to patch through your calls) can stream them, too. Amazing! The year 2014 is everything Huxley warned us about in Brave New World without the awesome Soma. Point is, digital video is not new and if you’re just now getting to the party, you better have one hell of a hostess gift to explain your tardiness because everyone else has been here for a while and is now drunk on millions of streams of content and consumer engagement points. I suppose better late than never though… so raise a glass and let’s chat about the whys and hows.

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The Best Ways to Get Customers to Engage on Facebook

Well, it’s official. The time when businesses could use the “like-gate” in order to promote engagement in their Facebook pages is over. No longer can you offer content and giveaways only when a user likes your Facebook page; the social network has decided it wants to focus on the quality of connections instead of allowing businesses to dangle a carrot in front of a consumer to force engagement. While like-gating had already fallen out of favor with many businesses, it was still an important tactic to others. Many are now asking, “What do we do now?”

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