10 Holiday Gifts for the Techie-Nerdy-Gadget Fiend in Your Life

Gone are the days when Black Friday kicked off the holiday shopping season—it has already begun.holiday-gifts-for-techies It seems like just about every store, from niche retailers selling locally made, eco-friendly socks to the behemoths, such as Amazon, Walmart and Best Buy, are offering up holiday savings.

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What the Smartest Marketers Are Doing This Black Friday

As a moderate-to-large business competing against major retail giants within the holiday season, you might be tempted to play the “Who’s able to scream louder?” game. Not only is this difficult on many budgets, it also could possibly alienate loyal customers you have worked hard to woo. Therefore, what are you able to do this holiday season in order to market yourself and be heard, despite larger competitors? Try these tips to promote offers in your area during the holiday season.

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9 Reasons Your Email Marketing Isn’t Living Up to Its Potential

There’s a lot to consider when it comes to doing email right. We’re always on the lookout for which elements of email marketing a brand got right, as well as what parts might use a bit of work. After assessing many campaigns, it’s time to sit and reflect. Here’s a roundup of email best practices in action—as well as the 9 reasons your email marketing may not be living up to its full potential!

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AdBistro Takes Action Against Non-Human Traffic

Teams up with DoubleVerify to ensure certified traffic delivery

KANSAS CITY, Mo. – November 11, 2014 –AdBistro, Adknowledge’s audience development channel, today announced a new, proactive partnership with DoubleVerify, an industry leader in authenticating the quality of digital media, including non-human traffic identification and protection.

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