An APAC Marketer’s Guide to Finding the Right Mobile Ad Partner

Asia’s mobile app economy is booming; more so than ever before, consumers are relying on their phones to stay entertained and connect with brands. The following areas of opportunity are emerging in key markets like Hong Kong, Singapore, Malaysia, Korea, and China:

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6 Common Ad Budget Mistakes Media Managers Can Easily Avoid

Ad tech is one of the most fascinating industries out there. If you’re reading this blog post, you probably know how much fun it is to manage an ad budget. Every campaign starts with an experiment, and when you find something that works, you can scale your program as big as it will grow—and I’m talking daily ad spends in the six figures.

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A Foolproof Guide to Millennial-Friendly Video Marketing

Millennial audiences are a tough crowd to please. We’re heavy researchers, natural skeptics, and are—as one infographic points out—"completely unfazed by celebrity endorsements and star-studded ads." Our purchase paths are more convoluted than shoppers of other generations, and we have zero tolerance for salesy, spammy, and deceptive marketing. We hold brands to high standards, and if we come across a campaign that annoys us, we’re not afraid to "shame" the offender on social media.

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Inspiration from 3 Types of Native Video Ads

Native video ads are arguably the biggest opportunity in marketing. Unlike other forms of advertising, native ads blend into a publisher’s core experience. You’ll often find placements within homepage feeds, articles, and other in-page areas. No matter where they appear, they’re always optimized with user experience in mind.

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Forget the Super Bowl—On the Internet, Your Ad Is Forever

Watching TV, we’re exposed to commercials through a one-step model: we choose to watch a show and commercials are part of the package. For the most part, if you want to enjoy the show from the comfort of your own sofa, either you catch the show when it airs or you’re out of luck. On the Internet, through platforms like YouTube, commercials can become the destination. So it’s worth thinking about why some ads have a life far beyond the gridiron, and others fail to convert on 4th and inches.

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10 Tips to Maximize Your Email Marketing Success

If you’ve never run an email advertising campaign, no problem, it’s fairly easy to catch on. And once you get rolling, you’ll find it’s far more effective than most traditional marketing methods, and even other online marketing strategies.

When you start an email marketing campaign, there are some things you should keep in mind in order to generate the best results. Knowing how to go about building your email list, how to design your messages and how to generate positive action can make or break your campaigns. With that in mind, these tips will help improve the quality of your email marketing strategy.

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