The 4 Biggest Customer Retention Blunders

What increases your company’s profits while reducing costs? Retaining your customers and lowering your churn rate helps to reach that happy place of growth and success.

For many businesses, maintaining a long-­term relationship with your existing customer base may seem as difficult as gaining the attention of new customers. However, keeping your current customers returning again and again is highly profitable for your business and saves marketing dollars in the end. When you reduce your customer churn rate by as little as 5%, it can increase profits by 125%! According to Forrester Research, it costs five times more to acquire new customers than it does to keep current ones.
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The Apple Watch is Coming! So, What Are My Alternatives?

Now that Apple has told us all about its Watch—prices, options, battery life, etc.—it’s easier to decide whether to be status quo or status no. If you’re not 100% onboard with the idea of the Apple Watch (and many are not) it only makes sense to consider some of the alternatives that are already out, or coming out shortly, and work with iOS.

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4 Reasons People Share Branded Video On Social Media

By now, most of us generally have a pretty good idea of what kinds of things will be popular on Facebook, Twitter and YouTube. There’s the too cute photo of an animal riding another animal’s back, and the heart-wrenching story of a baby who passed too soon, and the hilarious video of John Oliver eviscerating, destroying, or slamming some such thing.

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8 Ways to Improve Your Mobile Marketing Plan

Recently, advertisers increasing their market power and brand recognition have discovered a new ally within the application of mobile marketing. And for large-scale companies, profit goals, resource allocation and building a mobile marketing plan may have different degrees of impact. As the number of mobile device users with access to the Web soars, astute marketers would be smart to heed this trend and respond with a wise strategy that infuses a mobile marketing plan with modern, web-based initiatives.

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To Say or Not to Say: Compensation

The uncomfortable question for most candidates to answer and employers to ask: "What are you making right now?" I see a lot of articles and educational materials on this topic, and almost everyone has a strong opinion either way. Here’s my take: job candidates should not be afraid to give their salary histories, or what they’d like to earn in the next job.

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