3 Brand Advertisers Who Scored Big During the MTV Video Music Awards

For many marketers, the MTV Video Music Awards are the Super Bowl for Generations Y and Z. To refresh your memory, this is where Britney and Madonna shared their first French kiss, Kanye stormed the stage to upstage Taylor Swift and where former Disney star Miley twerked while holding a foam finger.

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What Google’s Search Algorithm Change Means for Your Website on Mobile

“Intelligence is the ability to adapt to change.”

Stephen Hawking

“Adapt or perish, now as ever, is nature’s inexorable imperative.”

H.G. Wells

Alright, the second quote may be a bit extreme: nobody’s going to perish if they don’t adapt to Google’s structural algorithm change scheduled to launch today. The development increases emphasis on website mobile capability for search ranking factors.

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Email Is One of the Best Retargeting Tools Around—Here’s Why

Despite what you may think, email marketing is still one of the most effective online advertising tools available today. That’s the case for a number of reasons, but arguably, the biggest advantage it offers is the chance to share messages on a one-to-one basis.

Email gives you the ability to connect with individual customers and build a personal relationship with them. It allows you to send them the types of offers, information, products, or services they’re interested in. That level of outreach helps cultivate brand loyalty, which ultimately generates more sales.
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