An Analysis of Why Video Ad Campaigns Take Off

If you go to YouTube and search “cat video”, you’ll very quickly see that the top results have tens of millions of views. The majority of these snippets were recorded in someone’s living room with a smartphone—they were just for kicks. Nobody spent a dime on marketing or building an audience around these videos. It just kind of happened.

(more…)

You Have a Professional Reputation…How About a Personal Brand?

Remember when you only had a professional reputation? It conveyed something like, “Yeah, I’d hire him again” or maybe, “She’s an incredible employee. You’d be lucky to have her on your team.”

Now, it’s an issue of personal branding. What’s the difference? Well, it’s subtle, but Amazon founder Jeff Bezos once said it’s “what people say about you when you are not in the room.”

(more…)

Here’s Why LinkedIn Is Career CPR

“I’ve pretty much killed my career.”

That statement from a former colleague sent a chill through me as I shared a drink with her recently. She’s looking for a job after spending more than a decade working for a national company. Since she worked absurdly long hours and also had a family to care for, she didn’t have much time for networking lunches and building her personal brand.

(more…)

7 Essential Tips for Media Managers to Achieve Professional Success

The modern day media manager has the best and worst position. How? The good news is, she is learning valuable skills regarding how shoppers are consuming media, an ever-evolving, always-moving target. The bad news? She’s probably too busy to harness this knowledge into a bigger, better, higher paying gig.

(more…)