Wearables: How Advertisers Can Target the Smartwatch Market

With the increase in the demand for smartwatches—especially the new Apple Watch—many tech experts are predicting that this new form of mobile device will be an essential trend in the marketing and business perspective soon. According to a research by Gartner, 50% of respondents said they will choose a smart wristwatch over fitness bands when purchasing a wearable in 2015, as it offers the same health features but more mobile functionalities.

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4 Things that Marketers Should Know About the Human Brain

At any given time, marketers face hundreds of decisions. In testing new customer acquisition channels, advertising imagery and messaging, the process of choosing the right combination of elements can feel like a shot in the dark. Even more frustrating is the fact that the decisions have a high probability of being wrong.

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These 5 Steps Will Be the Difference in Your Next Video Campaign

Videos continue to rise in popularity, and this viewership on the Internet comes with some eye-opening, pun intended, statistics. There are almost 200 million digital video viewers in the United States alone and that figure is expected to rise to 220 million by 2018. Almost 80% of Internet users are watching videos online today and advertisers are now spending $6 billion on digital video ads.

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