Adknowledge CEO Appears Live on CNBC’s “Squawk Box” Morning Show

NEW YORK—JULY 28, 2015—In his first appearance on CNBC, Adknowledge CEO Ben Legg spoke with the hosts of “Squawk Box” about the many social media platforms available to advertisers, their respective strengths, and where the ecosystem goes from here.

Andrew Ross Sorkin started the segment by asking Legg about eMarketer’s recent revenue projections for Instagram, estimated to be more than $2.8 billion by 2017. “The big drivers of revenue on a social network are audience…it’s the ad units, it’s the ability to target, and it’s probably the enthusiasm of advertisers. I think Instagram is going to have all of those,” Legg said.
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5 Reasons to Become a YouTube Advertiser

Thinking of becoming a YouTube advertiser? This insights roundup will help get you off the fence.

If there’s one thing that online audiences love, it’s engaging, inspiring, and thoughtful content — which is why YouTube has grown to become the third-most popular website on the Internet.

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Are You Doing Cross-Channel Marketing Correctly?

Speaking to your customers consistently across all channels has to be a priority for every business that wants to reach the modern buyer. Today’s customers expect to navigate their purchases seamlessly between social media, blogs, websites and every other channel from any and all of their devices. Cross-channel marketing unites all the various touchpoints that your customers will encounter throughout their buying journey.

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Every Media Buyer Needs to Know these 5 Digital Video Trends

Digital video is one of the biggest opportunities in advertising—the decision to launch a campaign will be a great one. Platforms like YouTube give a new twist to the mass-market value of television: in addition to generating reach, you’ll be able to drive conversions and direct ROI for your client or brand.

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If You’re Not Doing Mobile Like These Brands, You’re Doing it Wrong

In the early days of mobile marketing, many wondered whether it would be possible to create experiences people actually enjoyed on such a small screen. Back in 2010, even Steve Jobs, godfather of the iPhone, famously went out of his way to declare, “Mobile advertising really sucks.”

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