Adknowledge CEO Appears Live on CNBC’s “Squawk Box” Morning Show

Ben Legg discusses the maturing social media platforms and their advertising strengths

NEW YORK—JULY 28, 2015—In his first appearance on CNBC, Adknowledge CEO Ben Legg spoke with the hosts of “Squawk Box” about the many social media platforms available to advertisers, their respective strengths, and where the ecosystem goes from here.

Andrew Ross Sorkin started the segment by asking Legg about eMarketer’s recent revenue projections for Instagram, estimated to be more than $2.8 billion by 2017. “The big drivers of revenue on a social network are audience…it’s the ad units, it’s the ability to target, and it’s probably the enthusiasm of advertisers. I think Instagram is going to have all of those,” Legg said.

Ben Legg, Adknowledge CEO Appears Live on CNBC's "Squawk Box" Morning Show

When it comes to which social media platform is tops in the industry, Legg didn’t hesitate to name a leader. “Facebook is doing, by far, the best job. It helps that they have the largest audience; therefore, people take it more seriously. They do have a very smart team, who are doing things like developing lots of ad units that work….they also have phenomenal data about the consumer,” Legg said.

To watch the entire CNBC segment, click here.

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