About the Author

Aaron Taube

Aaron Taube is a freelance writer and reporter based in New York City. Prior to striking out on his own, he worked as a staff writer at Business Insider, where he covered the digital advertising industry and workplace issues; he was also a researcher/reporter hybrid at Law360, a news service for corporate attorneys.

If You’re Not Doing Mobile Like These Brands, You’re Doing it Wrong

In the early days of mobile marketing, many wondered whether it would be possible to create experiences people actually enjoyed on such a small screen. Back in 2010, even Steve Jobs, godfather of the iPhone, famously went out of his way to declare, “Mobile advertising really sucks.”


4 Reasons People Share Branded Video On Social Media

By now, most of us generally have a pretty good idea of what kinds of things will be popular on Facebook, Twitter and YouTube. There’s the too cute photo of an animal riding another animal’s back, and the heart-wrenching story of a baby who passed too soon, and the hilarious video of John Oliver eviscerating, destroying, or slamming some such thing.