About the Author

Brian Honigman

Brian Honigman is a marketing consultant, speaker and Adknowledge blog contributor. He has written for Forbes, The Huffington Post, Mashable, Entrepreneur and others. Follow him @BrianHonigman for his musings on the social web.

The 4 Biggest Customer Retention Blunders

What increases your company’s profits while reducing costs? Retaining your customers and lowering your churn rate helps to reach that happy place of growth and success.

For many businesses, maintaining a long-­term relationship with your existing customer base may seem as difficult as gaining the attention of new customers. However, keeping your current customers returning again and again is highly profitable for your business and saves marketing dollars in the end. When you reduce your customer churn rate by as little as 5%, it can increase profits by 125%! According to Forrester Research, it costs five times more to acquire new customers than it does to keep current ones.

30 Tools Senior Marketers Can Use to Keep Pace with Technology

It’s a senior marketer’s job to be a growth hacker, a lifecycle marketer, design-focused, data-driven, empowering to others, a customer champion, an amplifier and above all, a leader.

While juggling all their day-to-day responsibilities, it’s important that a CMO, director of marketing, senior marketer and other marketing leaders stay up to date on what’s happening in the industry.


10 Tips for Delivering World Class Community Management

Customer service is one of the most beneficial uses of social media today, allowing your business to help customers in real-time, giving a human face to your brand and allowing for consistent feedback about your customer’s experience with your company.

According to the RightNow Customer Experience Impact Report, 89% of consumers have stopped doing business with a company after experiencing poor customer service. Consumers today have options when it comes to where they spend their money, which is why it’s imperative that you delight potential and existing customers at every touch point with your business. Social media can help take your customer relationships to the next level.

3 Reasons To Jumpstart Your Content Marketing with Video

Quite often when content marketing is discussed as a viable option for marketers to reach their audience, written content is a favorite way to execute against this strategy.

However, video is a powerful form of content that can resonate differently than an article or white paper. Many companies prefer to create written content because it’s easier to produce than video; that’s why only about 24 percent of national brands are using online video to market to consumers.


The Beginners Guide to Creating a Compelling YouTube Channel

YouTube is one of the most widely used social sites online today with more than 1 billion unique users visiting the website to watch six billion hours of video every month. Many businesses have an active presence to reach YouTube’s vast audience through compelling video content, but many brands have yet to effectively allocate their time into creating a channel with relevant programming.

Video content from YouTube can be embedded on websites you own and control, as well as other social media accounts to help further fuel engagement across channels. There are also opportunities for video content to rank for relevant Google searches since YouTube is a part of the Google family. Not to mention, creating one-of-a-kind videos that entertain, educate, strike an emotional chord and are relevant to your audience can create a stronger relationship between viewers and your business.