About the Author

Murray Newlands

Murray Newlands has been in the digital marketing industry for 14 years, providing invaluable advice on starting and cultivating online marketing strategies. He specializes in social media marketing, content marketing and email marketing and is a founding member of the San Francisco Blog Club.

Email Is One of the Best Retargeting Tools Around—Here’s Why

Despite what you may think, email marketing is still one of the most effective online advertising tools available today. That’s the case for a number of reasons, but arguably, the biggest advantage it offers is the chance to share messages on a one-to-one basis.

Email gives you the ability to connect with individual customers and build a personal relationship with them. It allows you to send them the types of offers, information, products, or services they’re interested in. That level of outreach helps cultivate brand loyalty, which ultimately generates more sales.

8 Ways to Improve Your Mobile Marketing Plan

Recently, advertisers increasing their market power and brand recognition have discovered a new ally within the application of mobile marketing. And for large-scale companies, profit goals, resource allocation and building a mobile marketing plan may have different degrees of impact. As the number of mobile device users with access to the Web soars, astute marketers would be smart to heed this trend and respond with a wise strategy that infuses a mobile marketing plan with modern, web-based initiatives.


10 Tips to Maximize Your Email Marketing Success

If you’ve never run an email advertising campaign, no problem, it’s fairly easy to catch on. And once you get rolling, you’ll find it’s far more effective than most traditional marketing methods, and even other online marketing strategies.

When you start an email marketing campaign, there are some things you should keep in mind in order to generate the best results. Knowing how to go about building your email list, how to design your messages and how to generate positive action can make or break your campaigns. With that in mind, these tips will help improve the quality of your email marketing strategy.


5 Things You Didn’t Know About Mobile Marketing

The 2015 mobile crowd aren’t robots. In fact, more than ever before, they’ll demand more control over what they engage with. To ready yourself for tomorrow’s consumers, you must have a mobile marketing strategy prepared for what the future holds. But have no fear—we’ve used our experience to bring you the best marketing trends to watch for in 2015. Here are the top things you didn’t know about mobile marketing, but should:


What the Smartest Marketers Are Doing This Black Friday

As a moderate-to-large business competing against major retail giants within the holiday season, you might be tempted to play the “Who’s able to scream louder?” game. Not only is this difficult on many budgets, it also could possibly alienate loyal customers you have worked hard to woo. Therefore, what are you able to do this holiday season in order to market yourself and be heard, despite larger competitors? Try these tips to promote offers in your area during the holiday season.


9 Reasons Your Email Marketing Isn’t Living Up to Its Potential

There’s a lot to consider when it comes to doing email right. We’re always on the lookout for which elements of email marketing a brand got right, as well as what parts might use a bit of work. After assessing many campaigns, it’s time to sit and reflect. Here’s a roundup of email best practices in action—as well as the 9 reasons your email marketing may not be living up to its full potential!


The Best Ways to Get Customers to Engage on Facebook

Well, it’s official. The time when businesses could use the “like-gate” in order to promote engagement in their Facebook pages is over. No longer can you offer content and giveaways only when a user likes your Facebook page; the social network has decided it wants to focus on the quality of connections instead of allowing businesses to dangle a carrot in front of a consumer to force engagement. While like-gating had already fallen out of favor with many businesses, it was still an important tactic to others. Many are now asking, “What do we do now?”