About the Author

Paul Herdtner

Paul Herdtner is the corporate communications manager at Adknowledge. He has spent most of his life as a storyteller, first as a journalist working at television stations across the country and now in the business world. Paul is based at the Kansas City headquarters.

Former Sprint CEO Dan Hesse Joins Adknowledge Board of Directors

KANSAS CITY, Mo –January 28, 2016– Dan Hesse, former Sprint CEO, has joined the Adknowledge board of directors, where he arrives with more than three decades of industry experience. Each of the products in the Adknowledge portfolio—including digital video, social media advertising, apps and mobile email—leverages the unique abilities to connect with consumers through mobile. (more…)

You Have a Professional Reputation…How About a Personal Brand?

Remember when you only had a professional reputation? It conveyed something like, “Yeah, I’d hire him again” or maybe, “She’s an incredible employee. You’d be lucky to have her on your team.”

Now, it’s an issue of personal branding. What’s the difference? Well, it’s subtle, but Amazon founder Jeff Bezos once said it’s “what people say about you when you are not in the room.”


Here’s Why LinkedIn Is Career CPR

“I’ve pretty much killed my career.”

That statement from a former colleague sent a chill through me as I shared a drink with her recently. She’s looking for a job after spending more than a decade working for a national company. Since she worked absurdly long hours and also had a family to care for, she didn’t have much time for networking lunches and building her personal brand.


The Internet Has Spoken: Keeping Score on Super Bowl Advertising

Even before the Super Bowl kickoff, there’s reason to keep score.

Lots of game day advertisers have already released their ads—or portions of them—on YouTube. Some have drawn rave reviews; others have already gotten a digital tar-and-feathering and won’t see the light of day during the Super Bowl broadcast.


Making Super Bowl Advertising Work on YouTube

You’ve probably seen the going rate for Super Bowl advertising during NBC’s game broadcast this year: $4.5 million. For 30 seconds. And don’t forget: during the commercial breaks, a certain segment of the audience will be running to the fridge for beer and guacamole.