You Have a Professional Reputation…How About a Personal Brand?

Remember when you only had a professional reputation? It conveyed something like, “Yeah, I’d hire him again” or maybe, “She’s an incredible employee. You’d be lucky to have her on your team.”

Now, it’s an issue of personal branding. What’s the difference? Well, it’s subtle, but Amazon founder Jeff Bezos once said it’s “what people say about you when you are not in the room.”


Here’s Why LinkedIn Is Career CPR

“I’ve pretty much killed my career.”

That statement from a former colleague sent a chill through me as I shared a drink with her recently. She’s looking for a job after spending more than a decade working for a national company. Since she worked absurdly long hours and also had a family to care for, she didn’t have much time for networking lunches and building her personal brand.


7 Essential Tips for Media Managers to Achieve Professional Success

The modern day media manager has the best and worst position. How? The good news is, she is learning valuable skills regarding how shoppers are consuming media, an ever-evolving, always-moving target. The bad news? She’s probably too busy to harness this knowledge into a bigger, better, higher paying gig.


6 Common Ad Budget Mistakes Media Managers Can Easily Avoid

Ad tech is one of the most fascinating industries out there. If you’re reading this blog post, you probably know how much fun it is to manage an ad budget. Every campaign starts with an experiment, and when you find something that works, you can scale your program as big as it will grow—and I’m talking daily ad spends in the six figures.


A Millennial’s Digital Marketing Worldview

When I started at Adknowledge a few months ago, I have to admit that I knew next-to-nothing about digital marketing. To me at the time, online marketers were able to track you with cookies whenever you’re online, or something like that, and this was why display ads for the retro Kansas City Chiefs jersey I was coveting/stalking on eBay would show up on my Facebook page. As a Millennial, I did not realize that my exposure to the digital marketing industry was going to present me with a fascinatingly new perspective on my own generation.


Want to become a better marketer? Take a vacation.

Memorial Day unofficially kicks off the summer vacation season. But we Americans have a bit of complex about taking time off. Even though the average productivity of working Americans increased 400% since 1950, we tend to forego our vacation time. According to an Expedia study, while most Americans have 14 days of vacation, four days went unused on average in 2013—twice as many as the year before.