Email Is One of the Best Retargeting Tools Around—Here’s Why

Despite what you may think, email marketing is still one of the most effective online advertising tools available today. That’s the case for a number of reasons, but arguably, the biggest advantage it offers is the chance to share messages on a one-to-one basis.

Email gives you the ability to connect with individual customers and build a personal relationship with them. It allows you to send them the types of offers, information, products, or services they’re interested in. That level of outreach helps cultivate brand loyalty, which ultimately generates more sales.

8 Ways to Improve Your Mobile Marketing Plan

Recently, advertisers increasing their market power and brand recognition have discovered a new ally within the application of mobile marketing. And for large-scale companies, profit goals, resource allocation and building a mobile marketing plan may have different degrees of impact. As the number of mobile device users with access to the Web soars, astute marketers would be smart to heed this trend and respond with a wise strategy that infuses a mobile marketing plan with modern, web-based initiatives.


10 Tips to Maximize Your Email Marketing Success

If you’ve never run an email advertising campaign, no problem, it’s fairly easy to catch on. And once you get rolling, you’ll find it’s far more effective than most traditional marketing methods, and even other online marketing strategies.

When you start an email marketing campaign, there are some things you should keep in mind in order to generate the best results. Knowing how to go about building your email list, how to design your messages and how to generate positive action can make or break your campaigns. With that in mind, these tips will help improve the quality of your email marketing strategy.


2014’s Best of Email Marketing Blogs

This entry is part 1 of 4 in the series Best of 2014: Online Advertising

The ROI of email marketing is still tough to beat; it’s why brands large and small use it to engage customers and prospects. Adknowledge’s email product, AdStation, is an industry leader. In this round-up of 2014’s best email-focused blogs, be sure to notice two from AdStation’s general manager, Matt Hoggatt.


9 Reasons Your Email Marketing Isn’t Living Up to Its Potential

There’s a lot to consider when it comes to doing email right. We’re always on the lookout for which elements of email marketing a brand got right, as well as what parts might use a bit of work. After assessing many campaigns, it’s time to sit and reflect. Here’s a roundup of email best practices in action—as well as the 9 reasons your email marketing may not be living up to its full potential!


Then and Now: 6 Ways the Advertising Landscape Has Evolved

It’s hard to imagine that the first online ad server was launched almost 20 years ago. The industry has come a long way. With sophisticated behavioral targeting algorithms, third-party data integrations, and with regard to capabilities, we’re better positioned than ever to reach the right audiences at the right time in their decision-making journeys.


9 Quick Tips for Writing Killer Copy for Email Marketing

When it comes to online marketing, email can be a great tool for connecting with your audience and driving more traffic and sales. When it’s done well, email truly has the potential to take your business to the next level, and most major businesses see it as an integral and necessary part of their daily operations. Because it’s such an important aspect of lead generation and sales, there are many aspects to consider in any successful email marketing campaign.