Every Media Buyer Needs to Know these 5 Digital Video Trends

Digital video is one of the biggest opportunities in advertising—the decision to launch a campaign will be a great one. Platforms like YouTube give a new twist to the mass-market value of television: in addition to generating reach, you’ll be able to drive conversions and direct ROI for your client or brand.

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If You’re Not Doing Mobile Like These Brands, You’re Doing it Wrong

In the early days of mobile marketing, many wondered whether it would be possible to create experiences people actually enjoyed on such a small screen. Back in 2010, even Steve Jobs, godfather of the iPhone, famously went out of his way to declare, “Mobile advertising really sucks.”

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Email Is One of the Best Retargeting Tools Around—Here’s Why

Despite what you may think, email marketing is still one of the most effective online advertising tools available today. That’s the case for a number of reasons, but arguably, the biggest advantage it offers is the chance to share messages on a one-to-one basis.

Email gives you the ability to connect with individual customers and build a personal relationship with them. It allows you to send them the types of offers, information, products, or services they’re interested in. That level of outreach helps cultivate brand loyalty, which ultimately generates more sales.
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8 Ways to Improve Your Mobile Marketing Plan

Recently, advertisers increasing their market power and brand recognition have discovered a new ally within the application of mobile marketing. And for large-scale companies, profit goals, resource allocation and building a mobile marketing plan may have different degrees of impact. As the number of mobile device users with access to the Web soars, astute marketers would be smart to heed this trend and respond with a wise strategy that infuses a mobile marketing plan with modern, web-based initiatives.

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An APAC Marketer’s Guide to Finding the Right Mobile Ad Partner

Asia’s mobile app economy is booming; more so than ever before, consumers are relying on their phones to stay entertained and connect with brands. The following areas of opportunity are emerging in key markets like Hong Kong, Singapore, Malaysia, Korea, and China:

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