Adknowledge CEO Appears Live on CNBC’s “Squawk Box” Morning Show

NEW YORK—JULY 28, 2015—In his first appearance on CNBC, Adknowledge CEO Ben Legg spoke with the hosts of “Squawk Box” about the many social media platforms available to advertisers, their respective strengths, and where the ecosystem goes from here.

Andrew Ross Sorkin started the segment by asking Legg about eMarketer’s recent revenue projections for Instagram, estimated to be more than $2.8 billion by 2017. “The big drivers of revenue on a social network are audience…it’s the ad units, it’s the ability to target, and it’s probably the enthusiasm of advertisers. I think Instagram is going to have all of those,” Legg said.

AdBistro Takes Action Against Non-Human Traffic

Teams up with DoubleVerify to ensure certified traffic delivery

KANSAS CITY, Mo. – November 11, 2014 –AdBistro, Adknowledge’s audience development channel, today announced a new, proactive partnership with DoubleVerify, an industry leader in authenticating the quality of digital media, including non-human traffic identification and protection.


Adknowledge Acquires Video Advertising Platform TriVu Media

Deal expands company’s video advertising offerings to include YouTube ads

KANSAS CITY, Mo. and NEW YORK —July 1, 2014— Adknowledge is again demonstrating its bullish outlook on digital video advertising with today’s purchase of TriVu Media, which specializes in targeted ad placement on YouTube videos. “Most marketers are trying to shift more of their TV ad dollars to digital video advertising but struggle to achieve scale,” said Adknowledge CEO Ben Legg. “TriVu brings an entirely new set of capabilities to our business, and it fits perfectly into our existing video product portfolio,” Legg said.


Adknowledge Co-Hosts CMO Meetup Conference in Kansas City

Content marketing and branding discussions drew executives from around the region

KANSAS CITY, Mo. –May 7, 2014– Adknowledge partnered with Kauffman FastTrac and OpenAir Equity Partners to produce the third installment of the CMO MeetUp in Kansas City, Missouri today. Approximately 50 senior marketers from around the Kansas City area were at the Kauffman Foundation to hear from nationally recognized speakers Neil Patel and Dorie Clark.

Adknowledge Exec Teams with Kauffman Founders School

Marketing VP Anita Newton’s video series helps entrepreneurs thrive

KANSAS CITY, Mo. –May 1, 2014–  Starting today, entrepreneurs have a valuable, new resource to create and implement a growth strategy for their startups: a video series entitled “Entrepreneurial Marketing.” It comes courtesy of the Kauffman Foundation and Adknowledge VP of Marketing Anita Newton.