Former Sprint CEO Dan Hesse Joins Adknowledge Board of Directors

KANSAS CITY, Mo –January 28, 2016– Dan Hesse, former Sprint CEO, has joined the Adknowledge board of directors, where he arrives with more than three decades of industry experience. Each of the products in the Adknowledge portfolio—including digital video, social media advertising, apps and mobile email—leverages the unique abilities to connect with consumers through mobile.

Dan Hesse

Dan Hesse

Hesse was the CEO of Sprint from December 2007 until August 2014. The 2014 American Customer Satisfaction Index recognized Sprint as the most improved U.S. company in overall customer satisfaction over the previous six years across all 43 industries studied. During his last two full calendar years as CEO, Sprint’s total shareholder return (assuming reinvested dividends) ranked #1 among all S&P 500 companies.

As an Adknowledge board member, Hesse will help guide the company’s mobile-first strategy, which includes data monetization and the capability to connect consumers and advertisers, at scale, around the world. In fact, Adknowledge is giving Asia-Pacific companies new ways to engage in relevant, individualized advertising through a joint venture with Axiata, the Asian telecommunications giant.

“I’m impressed with the approach Adknowledge takes to digital marketing, especially via mobile,” Hesse said. “I look forward to contributing to a company that can mean so much to the advertising and mobile industries, as well as to the Kansas City entrepreneurial and technology communities.”

“We’re incredibly fortunate to have someone with Dan’s level of experience on our board,” Adknowledge CEO Ben Legg said. “He’s been a leader in the wireless field for decades, and he’ll provide an incredible level of insight to help us deliver the best possible service to the ad agencies and brands working with us around the world.”

Adknowledge CEO Appears Live on CNBC’s “Squawk Box” Morning Show

NEW YORK—JULY 28, 2015—In his first appearance on CNBC, Adknowledge CEO Ben Legg spoke with the hosts of “Squawk Box” about the many social media platforms available to advertisers, their respective strengths, and where the ecosystem goes from here.

Andrew Ross Sorkin started the segment by asking Legg about eMarketer’s recent revenue projections for Instagram, estimated to be more than $2.8 billion by 2017. “The big drivers of revenue on a social network are audience…it’s the ad units, it’s the ability to target, and it’s probably the enthusiasm of advertisers. I think Instagram is going to have all of those,” Legg said.
(more…)

AdBistro Takes Action Against Non-Human Traffic

Teams up with DoubleVerify to ensure certified traffic delivery

KANSAS CITY, Mo. – November 11, 2014 –AdBistro, Adknowledge’s audience development channel, today announced a new, proactive partnership with DoubleVerify, an industry leader in authenticating the quality of digital media, including non-human traffic identification and protection.

(more…)

Adknowledge Acquires Video Advertising Platform TriVu Media

Deal expands company’s video advertising offerings to include YouTube ads

KANSAS CITY, Mo. and NEW YORK —July 1, 2014— Adknowledge is again demonstrating its bullish outlook on digital video advertising with today’s purchase of TriVu Media, which specializes in targeted ad placement on YouTube videos. “Most marketers are trying to shift more of their TV ad dollars to digital video advertising but struggle to achieve scale,” said Adknowledge CEO Ben Legg. “TriVu brings an entirely new set of capabilities to our business, and it fits perfectly into our existing video product portfolio,” Legg said.

(more…)

Adknowledge Co-Hosts CMO Meetup Conference in Kansas City

Content marketing and branding discussions drew executives from around the region

KANSAS CITY, Mo. –May 7, 2014– Adknowledge partnered with Kauffman FastTrac and OpenAir Equity Partners to produce the third installment of the CMO MeetUp in Kansas City, Missouri today. Approximately 50 senior marketers from around the Kansas City area were at the Kauffman Foundation to hear from nationally recognized speakers Neil Patel and Dorie Clark.
(more…)