Are You Doing Cross-Channel Marketing Correctly?

Speaking to your customers consistently across all channels has to be a priority for every business that wants to reach the modern buyer. Today’s customers expect to navigate their purchases seamlessly between social media, blogs, websites and every other channel from any and all of their devices. Cross-channel marketing unites all the various touchpoints that your customers will encounter throughout their buying journey.

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4 Reasons People Share Branded Video On Social Media

By now, most of us generally have a pretty good idea of what kinds of things will be popular on Facebook, Twitter and YouTube. There’s the too cute photo of an animal riding another animal’s back, and the heart-wrenching story of a baby who passed too soon, and the hilarious video of John Oliver eviscerating, destroying, or slamming some such thing.

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2014’s Best of Social Media Advertising Blogs

This entry is part 2 of 4 in the series Best of 2014: Online Advertising

With more than 1.3 billion monthly active users on Facebook, another 300 million on Instagram and 284 million on Twitter, it’s a safe bet that social media are here to stay. It’s one of the reasons Adknowledge devoted so much time and space to all-things-social in 2014.

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The Best Ways to Get Customers to Engage on Facebook

Well, it’s official. The time when businesses could use the “like-gate” in order to promote engagement in their Facebook pages is over. No longer can you offer content and giveaways only when a user likes your Facebook page; the social network has decided it wants to focus on the quality of connections instead of allowing businesses to dangle a carrot in front of a consumer to force engagement. While like-gating had already fallen out of favor with many businesses, it was still an important tactic to others. Many are now asking, “What do we do now?”

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Then and Now: 6 Ways the Advertising Landscape Has Evolved

It’s hard to imagine that the first online ad server was launched almost 20 years ago. The industry has come a long way. With sophisticated behavioral targeting algorithms, third-party data integrations, and with regard to capabilities, we’re better positioned than ever to reach the right audiences at the right time in their decision-making journeys.

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