Wearables: How Advertisers Can Target the Smartwatch Market

With the increase in the demand for smartwatches—especially the new Apple Watch—many tech experts are predicting that this new form of mobile device will be an essential trend in the marketing and business perspective soon. According to a research by Gartner, 50% of respondents said they will choose a smart wristwatch over fitness bands when purchasing a wearable in 2015, as it offers the same health features but more mobile functionalities.


3 Brand Advertisers Who Scored Big During the MTV Video Music Awards

For many marketers, the MTV Video Music Awards are the Super Bowl for Generations Y and Z. To refresh your memory, this is where Britney and Madonna shared their first French kiss, Kanye stormed the stage to upstage Taylor Swift and where former Disney star Miley twerked while holding a foam finger.


What Google’s Search Algorithm Change Means for Your Website on Mobile

“Intelligence is the ability to adapt to change.”

Stephen Hawking

“Adapt or perish, now as ever, is nature’s inexorable imperative.”

H.G. Wells

Alright, the second quote may be a bit extreme: nobody’s going to perish if they don’t adapt to Google’s structural algorithm change scheduled to launch today. The development increases emphasis on website mobile capability for search ranking factors.


The 4 Biggest Customer Retention Blunders

What increases your company’s profits while reducing costs? Retaining your customers and lowering your churn rate helps to reach that happy place of growth and success.

For many businesses, maintaining a long-­term relationship with your existing customer base may seem as difficult as gaining the attention of new customers. However, keeping your current customers returning again and again is highly profitable for your business and saves marketing dollars in the end. When you reduce your customer churn rate by as little as 5%, it can increase profits by 125%! According to Forrester Research, it costs five times more to acquire new customers than it does to keep current ones.

The Apple Watch is Coming! So, What Are My Alternatives?

Now that Apple has told us all about its Watch—prices, options, battery life, etc.—it’s easier to decide whether to be status quo or status no. If you’re not 100% onboard with the idea of the Apple Watch (and many are not) it only makes sense to consider some of the alternatives that are already out, or coming out shortly, and work with iOS.


10 Holiday Gifts for the Techie-Nerdy-Gadget Fiend in Your Life

Gone are the days when Black Friday kicked off the holiday shopping season—it has already begun.holiday-gifts-for-techies It seems like just about every store, from niche retailers selling locally made, eco-friendly socks to the behemoths, such as Amazon, Walmart and Best Buy, are offering up holiday savings.


What the Smartest Marketers Are Doing This Black Friday

As a moderate-to-large business competing against major retail giants within the holiday season, you might be tempted to play the “Who’s able to scream louder?” game. Not only is this difficult on many budgets, it also could possibly alienate loyal customers you have worked hard to woo. Therefore, what are you able to do this holiday season in order to market yourself and be heard, despite larger competitors? Try these tips to promote offers in your area during the holiday season.


A Millennial’s Digital Marketing Worldview

When I started at Adknowledge a few months ago, I have to admit that I knew next-to-nothing about digital marketing. To me at the time, online marketers were able to track you with cookies whenever you’re online, or something like that, and this was why display ads for the retro Kansas City Chiefs jersey I was coveting/stalking on eBay would show up on my Facebook page. As a Millennial, I did not realize that my exposure to the digital marketing industry was going to present me with a fascinatingly new perspective on my own generation.