5 Reasons to Become a YouTube Advertiser

Thinking of becoming a YouTube advertiser? This insights roundup will help get you off the fence.

If there’s one thing that online audiences love, it’s engaging, inspiring, and thoughtful content — which is why YouTube has grown to become the third-most popular website on the Internet.

(more…)

Every Media Buyer Needs to Know these 5 Digital Video Trends

Digital video is one of the biggest opportunities in advertising—the decision to launch a campaign will be a great one. Platforms like YouTube give a new twist to the mass-market value of television: in addition to generating reach, you’ll be able to drive conversions and direct ROI for your client or brand.

(more…)

4 Things that Marketers Should Know About the Human Brain

At any given time, marketers face hundreds of decisions. In testing new customer acquisition channels, advertising imagery and messaging, the process of choosing the right combination of elements can feel like a shot in the dark. Even more frustrating is the fact that the decisions have a high probability of being wrong.

(more…)

These 5 Steps Will Be the Difference in Your Next Video Campaign

Videos continue to rise in popularity, and this viewership on the Internet comes with some eye-opening, pun intended, statistics. There are almost 200 million digital video viewers in the United States alone and that figure is expected to rise to 220 million by 2018. Almost 80% of Internet users are watching videos online today and advertisers are now spending $6 billion on digital video ads.

(more…)