6 Common Ad Budget Mistakes Media Managers Can Easily Avoid

Ad tech is one of the most fascinating industries out there. If you’re reading this blog post, you probably know how much fun it is to manage an ad budget. Every campaign starts with an experiment, and when you find something that works, you can scale your program as big as it will grow—and I’m talking daily ad spends in the six figures.

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5 Habits of Highly Effective Mobile Marketers

To be a successful mobile marketer, you need to have a refined and highly specialized set of skills. A rudimentary understanding of modern marketing strategies simply won’t cut it in the mobile industry. Mobile marketing requires a radically different approach from traditional marketing; many rules have been changed. You have less time to get your message across and you have to do it more effectively than on any other platform, as there is just so much more mobile advertising being thrown at users.

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5 Ways to Improve Your Video Marketing

Video marketing is one of the best ways to increase your SEO ranking and spread the word about your products and services, but there’s a lot of competition out there. With so many videos being posted every minute of every day, vying for your customers’ attention can get fierce. Here are some tips to help you get a leg up on your competitors, gain viewers and more important—keep their attention.

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From the Trenches: 3 Lessons for Better Media Buying

For new and experienced media buyers, nothing feels more exciting than the opportunity to manage a significant ad budget. At large agencies—and within marketing roles at large organizations—these leaders are empowered with six to seven-figure budgets. What’s even more exciting is the seemingly infinite freedom that media buyers have to spend their budgets.

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Digital Advertising vs. TV: By the Numbers

For more than a half century now, television has been the 800-pound advertising gorilla. While TV is still an undeniable force for mass-market branding, it’s not going to hold the same sway over the buying public for the next 50 years.

Digital video is evolving quickly and provides some massive advantages over television, from targeting to purchase tracking.

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