10 Holiday Gifts for the Techie-Nerdy-Gadget Fiend in Your Life

Gone are the days when Black Friday kicked off the holiday shopping season—it has already begun.holiday-gifts-for-techies It seems like just about every store, from niche retailers selling locally made, eco-friendly socks to the behemoths, such as Amazon, Walmart and Best Buy, are offering up holiday savings.

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What the Smartest Marketers Are Doing This Black Friday

As a moderate-to-large business competing against major retail giants within the holiday season, you might be tempted to play the “Who’s able to scream louder?” game. Not only is this difficult on many budgets, it also could possibly alienate loyal customers you have worked hard to woo. Therefore, what are you able to do this holiday season in order to market yourself and be heard, despite larger competitors? Try these tips to promote offers in your area during the holiday season.

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Cyber Monday Continues to Grow

It seems fewer and fewer Americans are interested in fighting each other for must-have gadgets and toys during the holiday shopping season. For the first time, most people polled said they would head to the web to choose that perfect gift. According to Gallup, 53% said they are “very” or “somewhat likely” to shop online.

That means Cyber Monday will be a bonanza for retailers this year. In 2012, the Monday after Thanksgiving saw a 30% year-over-year sales increase, according to IBM Digital Analytics Benchmark. That translated to nearly $1.5 billion in online sales on that one day alone.
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