Every Media Buyer Needs to Know these 5 Digital Video Trends

Digital video is one of the biggest opportunities in advertising—the decision to launch a campaign will be a great one. Platforms like YouTube give a new twist to the mass-market value of television: in addition to generating reach, you’ll be able to drive conversions and direct ROI for your client or brand.

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These 5 Steps Will Be the Difference in Your Next Video Campaign

Videos continue to rise in popularity, and this viewership on the Internet comes with some eye-opening, pun intended, statistics. There are almost 200 million digital video viewers in the United States alone and that figure is expected to rise to 220 million by 2018. Almost 80% of Internet users are watching videos online today and advertisers are now spending $6 billion on digital video ads.

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5 Lessons from Running Thousands of Video Ads

Digital media represents a complete and total paradigm shift from what marketers are used to seeing with TV commercials. For the first time ever, brands can track who’s watching. The days of wondering whether someone skipped through your message? They’re gone for good. With digital media, you’ll get a definitive answer within a couple of hours.

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Want A Digital Video? Ask These Five Questions First.

At this point, I’m gonna assume that there’s a fair chance you’ve surfed the World Wide Interwebs. You’ve probably also noticed that your favorite Jack Paar TV programs can now be seen on those crazy new machines called “computers.” Not only that, your fancy new rotary phone (the one without the curly wire and that doesn’t require Sarah from Mayberry, RFD to patch through your calls) can stream them, too. Amazing! The year 2014 is everything Huxley warned us about in Brave New World without the awesome Soma. Point is, digital video is not new and if you’re just now getting to the party, you better have one hell of a hostess gift to explain your tardiness because everyone else has been here for a while and is now drunk on millions of streams of content and consumer engagement points. I suppose better late than never though… so raise a glass and let’s chat about the whys and hows.

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5 Habits of Highly Effective Mobile Marketers

To be a successful mobile marketer, you need to have a refined and highly specialized set of skills. A rudimentary understanding of modern marketing strategies simply won’t cut it in the mobile industry. Mobile marketing requires a radically different approach from traditional marketing; many rules have been changed. You have less time to get your message across and you have to do it more effectively than on any other platform, as there is just so much more mobile advertising being thrown at users.

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5 Ways to Improve Your Video Marketing

Video marketing is one of the best ways to increase your SEO ranking and spread the word about your products and services, but there’s a lot of competition out there. With so many videos being posted every minute of every day, vying for your customers’ attention can get fierce. Here are some tips to help you get a leg up on your competitors, gain viewers and more important—keep their attention.

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