Email Is One of the Best Retargeting Tools Around—Here’s Why

Despite what you may think, email marketing is still one of the most effective online advertising tools available today. That’s the case for a number of reasons, but arguably, the biggest advantage it offers is the chance to share messages on a one-to-one basis.

Email gives you the ability to connect with individual customers and build a personal relationship with them. It allows you to send them the types of offers, information, products, or services they’re interested in. That level of outreach helps cultivate brand loyalty, which ultimately generates more sales.
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2014’s Best of Email Marketing Blogs

This entry is part 1 of 4 in the series Best of 2014: Online Advertising

The ROI of email marketing is still tough to beat; it’s why brands large and small use it to engage customers and prospects. Adknowledge’s email product, AdStation, is an industry leader. In this round-up of 2014’s best email-focused blogs, be sure to notice two from AdStation’s general manager, Matt Hoggatt.

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9 Quick Tips for Writing Killer Copy for Email Marketing

When it comes to online marketing, email can be a great tool for connecting with your audience and driving more traffic and sales. When it’s done well, email truly has the potential to take your business to the next level, and most major businesses see it as an integral and necessary part of their daily operations. Because it’s such an important aspect of lead generation and sales, there are many aspects to consider in any successful email marketing campaign.

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5 Tips for Getting into the Inbox

People have been saying that email marketing is “dead” for quite some time, but with a quick look at some statistics from 2014, it becomes obvious that email continues to be one of the most effective marketing tools available. In fact, it’s reported that 95% of consumers use email, and 91% of users check their inbox at least once a day. That’s a pretty convincing argument as to why you should be using email marketing to further your business.

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Trends, Insight and Thought Leadership: Our eBook

We’re going to save you lots of time and money today, and even make you smarter in the process.

With the release of our latest eBook, we’re sparing you from the industry’s next “What Does the Future Hold?” mega-conference. How can we be so confident? Well, we spent months interviewing dozens of marketing thought leaders about the trends they’re seeing in mobile, video, social media, customer lifetime value, demographics, and a variety of other topics that strike at the heart of your next campaign. We whittled down those conversations to 23 insightful, “quick read” profiles.
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