Are You Doing Cross-Channel Marketing Correctly?

Speaking to your customers consistently across all channels has to be a priority for every business that wants to reach the modern buyer. Today’s customers expect to navigate their purchases seamlessly between social media, blogs, websites and every other channel from any and all of their devices. Cross-channel marketing unites all the various touchpoints that your customers will encounter throughout their buying journey.


4 Reasons People Share Branded Video On Social Media

By now, most of us generally have a pretty good idea of what kinds of things will be popular on Facebook, Twitter and YouTube. There’s the too cute photo of an animal riding another animal’s back, and the heart-wrenching story of a baby who passed too soon, and the hilarious video of John Oliver eviscerating, destroying, or slamming some such thing.


An APAC Marketer’s Guide to Finding the Right Mobile Ad Partner

Asia’s mobile app economy is booming; more so than ever before, consumers are relying on their phones to stay entertained and connect with brands. The following areas of opportunity are emerging in key markets like Hong Kong, Singapore, Malaysia, Korea, and China:


17 Amazing Super Bowl Statistics

The Super Bowl is a big deal—not just for sports fans, but also advertisers who pay dearly to get their message into the commercial breaks in the action. There’s a good reason for that: with more than 100-million people watching, it’s an unprecedented opportunity to reach your target audience. This year, Super Bowl advertising – in 30-second increments – will cost a staggering $4.5 million!

Check out our infographic regarding all things about the game and Super Bowl advertising below. It is full of interesting information about the game, which kicks-off in less than two weeks on February 1, and is almost as exciting as a fake punt and a two point conversion!


Facebook Video Ads from Brands Doing Them Right

With the increasing popularity of both social media and online videos today, there are some mind blowing statistics marketers should consider when it comes to using video, especially on platforms like Facebook. For example, people watch 500 years worth of videos daily on Facebook alone! That’s a lot of screen time. (And who does that kind of math?)


2014’s Best of Video Advertising Blogs

This entry is part 3 of 4 in the series Best of 2014: Online Advertising

Video advertising is the next frontier—and the smartest, most forward-looking marketers are using it to their full advantage. We worked to drive industry thought-leadership with the video-centric blogs we added to our corporate site in 2014.


2014’s Best of Social Media Advertising Blogs

This entry is part 2 of 4 in the series Best of 2014: Online Advertising

With more than 1.3 billion monthly active users on Facebook, another 300 million on Instagram and 284 million on Twitter, it’s a safe bet that social media are here to stay. It’s one of the reasons Adknowledge devoted so much time and space to all-things-social in 2014.