An Analysis of Why Video Ad Campaigns Take Off

If you go to YouTube and search “cat video”, you’ll very quickly see that the top results have tens of millions of views. The majority of these snippets were recorded in someone’s living room with a smartphone—they were just for kicks. Nobody spent a dime on marketing or building an audience around these videos. It just kind of happened.

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Inspiration from 3 Types of Native Video Ads

Native video ads are arguably the biggest opportunity in marketing. Unlike other forms of advertising, native ads blend into a publisher’s core experience. You’ll often find placements within homepage feeds, articles, and other in-page areas. No matter where they appear, they’re always optimized with user experience in mind.

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