10 Holiday Gifts for the Techie-Nerdy-Gadget Fiend in Your Life

Gone are the days when Black Friday kicked off the holiday shopping season—it has already begun.holiday-gifts-for-techies It seems like just about every store, from niche retailers selling locally made, eco-friendly socks to the behemoths, such as Amazon, Walmart and Best Buy, are offering up holiday savings.


What the Smartest Marketers Are Doing This Black Friday

As a moderate-to-large business competing against major retail giants within the holiday season, you might be tempted to play the “Who’s able to scream louder?” game. Not only is this difficult on many budgets, it also could possibly alienate loyal customers you have worked hard to woo. Therefore, what are you able to do this holiday season in order to market yourself and be heard, despite larger competitors? Try these tips to promote offers in your area during the holiday season.


Social Marketing the Love on Valentine’s Day

Love is in the air. Or, at least, rose-scented sentiment in the guise of love is in the air. Tomorrow is Valentine’s Day, which means it’s time for you and the brands you love to step up the romance game.

Social media have created an entirely new world of how we, as humans, handle the demands of a day set aside for romance. It is no longer just about us, or the brands we interact with privately. Brands have a larger forum to guilt us into providing red-themed gifts for our loved ones. Consumers have taken their narcissism to the masses by embracing the “Look what I did” feel of social media. So is marketing to the romantic dead?

The 12 Best Digital Gifts for the Hard-to-Buy-For Tween (and no, iPad is not on the list)

As the gift buying season shifts into high gear, you have endured Black Friday, Small Business Saturday and Cyber Monday.  But invariably, I have found there is one demographic that is particularly impossible to shop for: the tween set of 9-12 year-olds. While younger kids enjoy toys and other simplistic gifts, teens are happy with money and toddlers want something to bite down on. Tweens, on the other hand, are happy with pretty much…nothing.

Cyber Monday Continues to Grow

It seems fewer and fewer Americans are interested in fighting each other for must-have gadgets and toys during the holiday shopping season. For the first time, most people polled said they would head to the web to choose that perfect gift. According to Gallup, 53% said they are “very” or “somewhat likely” to shop online.

That means Cyber Monday will be a bonanza for retailers this year. In 2012, the Monday after Thanksgiving saw a 30% year-over-year sales increase, according to IBM Digital Analytics Benchmark. That translated to nearly $1.5 billion in online sales on that one day alone.

Black Friday’s Time Dilation of Economic Resonance

The question for Black Friday shoppers is no longer how much they are going to spend, but how early they can muster up the energy to trod to the store. The question for brick-and-mortar retailers is how early they are willing to open their doors—and how early to require their employees report to work. This one shopping day, once both the dread and boon of many physical retailers, has experienced a strong trend shift in recent years. Regardless, the biggest question for physical retailers is whether they will see the in-store numbers of years past. A bit of advice: avoid the lines and shop online. In April.