17 Amazing Super Bowl Statistics

The Super Bowl is a big deal—not just for sports fans, but also advertisers who pay dearly to get their message into the commercial breaks in the action. There’s a good reason for that: with more than 100-million people watching, it’s an unprecedented opportunity to reach your target audience. This year, Super Bowl advertising – in 30-second increments – will cost a staggering $4.5 million!

Check out our infographic regarding all things about the game and Super Bowl advertising below. It is full of interesting information about the game, which kicks-off in less than two weeks on February 1, and is almost as exciting as a fake punt and a two point conversion!

(more…)

Digital Video Glossary

As digital video grows in popularity, so do the terms, phrases and (even worse!) the acronyms. Do you frequently find yourself in meetings about online video, digital video advertising or video marketing and not know a particular term or phrase? If you find your head spinning during conference calls, or if you just want to get down and dirty with the basics and learn digital video lingo, then this glossary of terminology and phrases is for you.

(more…)

Digital Advertising vs. TV: By the Numbers

For more than a half century now, television has been the 800-pound advertising gorilla. While TV is still an undeniable force for mass-market branding, it’s not going to hold the same sway over the buying public for the next 50 years.

Digital video is evolving quickly and provides some massive advantages over television, from targeting to purchase tracking.

(more…)

Who can unlock your digital audience? Adknowledge Cannes!

Adknowledge is again headed to the Cannes Lions International Festival of Creativity in France for the largest gathering of global advertising professionals, designers, digital innovators and marketers. The population of Cannes actually swells by 50% and gives the small, seaside town a population density equal to Athens or Berlin for one week. Of the 12,000 delegates on hand for the festival, 25% are marketers – including Adknowledge!

(more…)