3 Reasons To Jumpstart Your Content Marketing with Video

Quite often when content marketing is discussed as a viable option for marketers to reach their audience, written content is a favorite way to execute against this strategy.

However, video is a powerful form of content that can resonate differently than an article or white paper. Many companies prefer to create written content because it’s easier to produce than video; that’s why only about 24 percent of national brands are using online video to market to consumers.