If You’re Not Doing Mobile Like These Brands, You’re Doing it Wrong

In the early days of mobile marketing, many wondered whether it would be possible to create experiences people actually enjoyed on such a small screen. Back in 2010, even Steve Jobs, godfather of the iPhone, famously went out of his way to declare, “Mobile advertising really sucks.”

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What Google’s Search Algorithm Change Means for Your Website on Mobile

“Intelligence is the ability to adapt to change.”

Stephen Hawking

“Adapt or perish, now as ever, is nature’s inexorable imperative.”

H.G. Wells

Alright, the second quote may be a bit extreme: nobody’s going to perish if they don’t adapt to Google’s structural algorithm change scheduled to launch today. The development increases emphasis on website mobile capability for search ranking factors.

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An APAC Marketer’s Guide to Finding the Right Mobile Ad Partner

Asia’s mobile app economy is booming; more so than ever before, consumers are relying on their phones to stay entertained and connect with brands. The following areas of opportunity are emerging in key markets like Hong Kong, Singapore, Malaysia, Korea, and China:

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2014’s Best of Video Advertising Blogs

This entry is part 3 of 4 in the series Best of 2014: Online Advertising

Video advertising is the next frontier—and the smartest, most forward-looking marketers are using it to their full advantage. We worked to drive industry thought-leadership with the video-centric blogs we added to our corporate site in 2014.

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2014’s Best of Email Marketing Blogs

This entry is part 1 of 4 in the series Best of 2014: Online Advertising

The ROI of email marketing is still tough to beat; it’s why brands large and small use it to engage customers and prospects. Adknowledge’s email product, AdStation, is an industry leader. In this round-up of 2014’s best email-focused blogs, be sure to notice two from AdStation’s general manager, Matt Hoggatt.

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5 Lessons from Running Thousands of Video Ads

Digital media represents a complete and total paradigm shift from what marketers are used to seeing with TV commercials. For the first time ever, brands can track who’s watching. The days of wondering whether someone skipped through your message? They’re gone for good. With digital media, you’ll get a definitive answer within a couple of hours.

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5 Things You Didn’t Know About Mobile Marketing

The 2015 mobile crowd aren’t robots. In fact, more than ever before, they’ll demand more control over what they engage with. To ready yourself for tomorrow’s consumers, you must have a mobile marketing strategy prepared for what the future holds. But have no fear—we’ve used our experience to bring you the best marketing trends to watch for in 2015. Here are the top things you didn’t know about mobile marketing, but should:

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5 Digital Video Stats Marketers Need to Know

The smartest marketers are always looking for ways to outpace the status quo. The formula is simple:

  1. Find an untapped opportunity
  2. Explore it
  3. Persevere (read: make mistakes) until you reach a point of success
  4. Scale as fast as you can

Now that the commercial Internet is decades old, you may think that there are absolutely no untapped opportunities. But then mobile and social media came along in creating brand new acquisition ecosystems.

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