4 Things that Marketers Should Know About the Human Brain

At any given time, marketers face hundreds of decisions. In testing new customer acquisition channels, advertising imagery and messaging, the process of choosing the right combination of elements can feel like a shot in the dark. Even more frustrating is the fact that the decisions have a high probability of being wrong.

(more…)

A Foolproof Guide to Millennial-Friendly Video Marketing

Millennial audiences are a tough crowd to please. We’re heavy researchers, natural skeptics, and are—as one infographic points out—"completely unfazed by celebrity endorsements and star-studded ads." Our purchase paths are more convoluted than shoppers of other generations, and we have zero tolerance for salesy, spammy, and deceptive marketing. We hold brands to high standards, and if we come across a campaign that annoys us, we’re not afraid to "shame" the offender on social media.

(more…)

Inspiration from 3 Types of Native Video Ads

Native video ads are arguably the biggest opportunity in marketing. Unlike other forms of advertising, native ads blend into a publisher’s core experience. You’ll often find placements within homepage feeds, articles, and other in-page areas. No matter where they appear, they’re always optimized with user experience in mind.

(more…)

5 Digital Video Stats Marketers Need to Know

The smartest marketers are always looking for ways to outpace the status quo. The formula is simple:

  1. Find an untapped opportunity
  2. Explore it
  3. Persevere (read: make mistakes) until you reach a point of success
  4. Scale as fast as you can

Now that the commercial Internet is decades old, you may think that there are absolutely no untapped opportunities. But then mobile and social media came along in creating brand new acquisition ecosystems.

(more…)