An APAC Marketer’s Guide to Finding the Right Mobile Ad Partner

Asia’s mobile app economy is booming; more so than ever before, consumers are relying on their phones to stay entertained and connect with brands. The following areas of opportunity are emerging in key markets like Hong Kong, Singapore, Malaysia, Korea, and China:

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Making Super Bowl Advertising Work on YouTube

You’ve probably seen the going rate for Super Bowl advertising during NBC’s game broadcast this year: $4.5 million. For 30 seconds. And don’t forget: during the commercial breaks, a certain segment of the audience will be running to the fridge for beer and guacamole.

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2014’s Best of Email Marketing Blogs

This entry is part 1 of 4 in the series Best of 2014: Online Advertising

The ROI of email marketing is still tough to beat; it’s why brands large and small use it to engage customers and prospects. Adknowledge’s email product, AdStation, is an industry leader. In this round-up of 2014’s best email-focused blogs, be sure to notice two from AdStation’s general manager, Matt Hoggatt.

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5 Digital Video Stats Marketers Need to Know

The smartest marketers are always looking for ways to outpace the status quo. The formula is simple:

  1. Find an untapped opportunity
  2. Explore it
  3. Persevere (read: make mistakes) until you reach a point of success
  4. Scale as fast as you can

Now that the commercial Internet is decades old, you may think that there are absolutely no untapped opportunities. But then mobile and social media came along in creating brand new acquisition ecosystems.

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Digital Video Meets the Bean Counters

How do you measure the ROI of video advertising?

The End of the Beginning

Marketers are, these days, overcoming the early barriers to adoption of digital video advertising. Those included concerns over brand safety, fraud and scalability. Although there are still plenty of scare stories about these subjects around (“This beheading video is brought to you by Nissan”  is a popular example, based on an unfortunate ad placement.) The reality is that smart advertisers have found technologies and partners to avoid the pitfalls. Therefore, the question I increasingly hear from senior marketers is, “How much should I spend, and what is the ROI versus other forms of advertising?”The answer to this question will drive the speed with which digital video spend cannibalizes other forms of advertising.

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