The Internet Has Spoken: Keeping Score on Super Bowl Advertising

Even before the Super Bowl kickoff, there’s reason to keep score.

Lots of game day advertisers have already released their ads—or portions of them—on YouTube. Some have drawn rave reviews; others have already gotten a digital tar-and-feathering and won’t see the light of day during the Super Bowl broadcast.

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17 Amazing Super Bowl Statistics

The Super Bowl is a big deal—not just for sports fans, but also advertisers who pay dearly to get their message into the commercial breaks in the action. There’s a good reason for that: with more than 100-million people watching, it’s an unprecedented opportunity to reach your target audience. This year, Super Bowl advertising – in 30-second increments – will cost a staggering $4.5 million!

Check out our infographic regarding all things about the game and Super Bowl advertising below. It is full of interesting information about the game, which kicks-off in less than two weeks on February 1, and is almost as exciting as a fake punt and a two point conversion!

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Making Super Bowl Advertising Work on YouTube

You’ve probably seen the going rate for Super Bowl advertising during NBC’s game broadcast this year: $4.5 million. For 30 seconds. And don’t forget: during the commercial breaks, a certain segment of the audience will be running to the fridge for beer and guacamole.

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