4 Reasons People Share Branded Video On Social Media

By now, most of us generally have a pretty good idea of what kinds of things will be popular on Facebook, Twitter and YouTube. There’s the too cute photo of an animal riding another animal’s back, and the heart-wrenching story of a baby who passed too soon, and the hilarious video of John Oliver eviscerating, destroying, or slamming some such thing.


Forget the Super Bowl—On the Internet, Your Ad Is Forever

Watching TV, we’re exposed to commercials through a one-step model: we choose to watch a show and commercials are part of the package. For the most part, if you want to enjoy the show from the comfort of your own sofa, either you catch the show when it airs or you’re out of luck. On the Internet, through platforms like YouTube, commercials can become the destination. So it’s worth thinking about why some ads have a life far beyond the gridiron, and others fail to convert on 4th and inches.


Five Surprising Stats About Pre-Super Bowl Advertising Every Marketer Should Know

70 Million

As of this morning, our Pre-Super Bowl Advertising Scoreboard shows consumers have viewed Super Bowl official teasers and spots on YouTube roughly 70 million times. To put this in perspective, this is like 7,700 years of continuous viewing. And this is on You Tube alone – that does not count other social networks and publishers talking (and showing) all things Super Bowl-related.


The Internet Has Spoken: Keeping Score on Super Bowl Advertising

Even before the Super Bowl kickoff, there’s reason to keep score.

Lots of game day advertisers have already released their ads—or portions of them—on YouTube. Some have drawn rave reviews; others have already gotten a digital tar-and-feathering and won’t see the light of day during the Super Bowl broadcast.


17 Amazing Super Bowl Statistics

The Super Bowl is a big deal—not just for sports fans, but also advertisers who pay dearly to get their message into the commercial breaks in the action. There’s a good reason for that: with more than 100-million people watching, it’s an unprecedented opportunity to reach your target audience. This year, Super Bowl advertising – in 30-second increments – will cost a staggering $4.5 million!

Check out our infographic regarding all things about the game and Super Bowl advertising below. It is full of interesting information about the game, which kicks-off in less than two weeks on February 1, and is almost as exciting as a fake punt and a two point conversion!