An APAC Marketer’s Guide to Finding the Right Mobile Ad Partner

Asia’s mobile app economy is booming; more so than ever before, consumers are relying on their phones to stay entertained and connect with brands. The following areas of opportunity are emerging in key markets like Hong Kong, Singapore, Malaysia, Korea, and China:

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17 Amazing Super Bowl Statistics

The Super Bowl is a big deal—not just for sports fans, but also advertisers who pay dearly to get their message into the commercial breaks in the action. There’s a good reason for that: with more than 100-million people watching, it’s an unprecedented opportunity to reach your target audience. This year, Super Bowl advertising – in 30-second increments – will cost a staggering $4.5 million!

Check out our infographic regarding all things about the game and Super Bowl advertising below. It is full of interesting information about the game, which kicks-off in less than two weeks on February 1, and is almost as exciting as a fake punt and a two point conversion!

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2014’s Best of Video Advertising Blogs

This entry is part 3 of 4 in the series Best of 2014: Online Advertising

Video advertising is the next frontier—and the smartest, most forward-looking marketers are using it to their full advantage. We worked to drive industry thought-leadership with the video-centric blogs we added to our corporate site in 2014.

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2014’s Best of Social Media Advertising Blogs

This entry is part 2 of 4 in the series Best of 2014: Online Advertising

With more than 1.3 billion monthly active users on Facebook, another 300 million on Instagram and 284 million on Twitter, it’s a safe bet that social media are here to stay. It’s one of the reasons Adknowledge devoted so much time and space to all-things-social in 2014.

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The Future of CPG Advertising: What Marketing’s Seismic Shifts Mean for Your Brand Strategy

The consumer packaged goods (CPG) industry is an advertising force of nature. Brands like Coca-Cola, Unilever, Rimmel London and L’Oreal—to name a few—have deployed some of the most innovative marketing campaigns in history.

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In tandem with the world’s most creative agencies, CPG brands are constantly looking for new and engaging ways to reach their audiences, which is an ever-increasing challenge since human attention spans are shrinking.

Hey Pay Attention.

The competition for audience attention—and the fact that consumers are bombarded with marketing—has created a paradigm shift in online advertising: one that prioritizes engagement over reach. Here’s why:

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Ramping-Up Your Mobile Ad Reach and Budget: Our eBook

We’re outnumbered—not just by creepy-crawlies like insects and rodents, but according to Cisco, also by our very own mobile phones. That’s why they’re the go-to advertising vehicles for so many companies.

Whether via apps, social media or optimized landing pages, the best ways to reach consumers is often found right in their pockets on a device they sometimes check 150 times each day!

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10 Tips for Delivering World Class Community Management

Customer service is one of the most beneficial uses of social media today, allowing your business to help customers in real-time, giving a human face to your brand and allowing for consistent feedback about your customer’s experience with your company.

According to the RightNow Customer Experience Impact Report, 89% of consumers have stopped doing business with a company after experiencing poor customer service. Consumers today have options when it comes to where they spend their money, which is why it’s imperative that you delight potential and existing customers at every touch point with your business. Social media can help take your customer relationships to the next level.
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