5 Reasons to Become a YouTube Advertiser

Thinking of becoming a YouTube advertiser? This insights roundup will help get you off the fence.

If there’s one thing that online audiences love, it’s engaging, inspiring, and thoughtful content — which is why YouTube has grown to become the third-most popular website on the Internet.

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An Analysis of Why Video Ad Campaigns Take Off

If you go to YouTube and search “cat video”, you’ll very quickly see that the top results have tens of millions of views. The majority of these snippets were recorded in someone’s living room with a smartphone—they were just for kicks. Nobody spent a dime on marketing or building an audience around these videos. It just kind of happened.

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A Foolproof Guide to Millennial-Friendly Video Marketing

Millennial audiences are a tough crowd to please. We’re heavy researchers, natural skeptics, and are—as one infographic points out—"completely unfazed by celebrity endorsements and star-studded ads." Our purchase paths are more convoluted than shoppers of other generations, and we have zero tolerance for salesy, spammy, and deceptive marketing. We hold brands to high standards, and if we come across a campaign that annoys us, we’re not afraid to "shame" the offender on social media.

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Inspiration from 3 Types of Native Video Ads

Native video ads are arguably the biggest opportunity in marketing. Unlike other forms of advertising, native ads blend into a publisher’s core experience. You’ll often find placements within homepage feeds, articles, and other in-page areas. No matter where they appear, they’re always optimized with user experience in mind.

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Forget the Super Bowl—On the Internet, Your Ad Is Forever

Watching TV, we’re exposed to commercials through a one-step model: we choose to watch a show and commercials are part of the package. For the most part, if you want to enjoy the show from the comfort of your own sofa, either you catch the show when it airs or you’re out of luck. On the Internet, through platforms like YouTube, commercials can become the destination. So it’s worth thinking about why some ads have a life far beyond the gridiron, and others fail to convert on 4th and inches.

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