Wearables: How Advertisers Can Target the Smartwatch Market

With the increase in the demand for smartwatches—especially the new Apple Watch—many tech experts are predicting that this new form of mobile device will be an essential trend in the marketing and business perspective soon. According to a research by Gartner, 50% of respondents said they will choose a smart wristwatch over fitness bands when purchasing a wearable in 2015, as it offers the same health features but more mobile functionalities.

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The Apple Watch is Coming! So, What Are My Alternatives?

Now that Apple has told us all about its Watch—prices, options, battery life, etc.—it’s easier to decide whether to be status quo or status no. If you’re not 100% onboard with the idea of the Apple Watch (and many are not) it only makes sense to consider some of the alternatives that are already out, or coming out shortly, and work with iOS.

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