5 Reasons to Become a YouTube Advertiser

Thinking of becoming a YouTube advertiser? This insights roundup will help get you off the fence.

If there’s one thing that online audiences love, it’s engaging, inspiring, and thoughtful content — which is why YouTube has grown to become the third-most popular website on the Internet.

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Every Media Buyer Needs to Know these 5 Digital Video Trends

Digital video is one of the biggest opportunities in advertising—the decision to launch a campaign will be a great one. Platforms like YouTube give a new twist to the mass-market value of television: in addition to generating reach, you’ll be able to drive conversions and direct ROI for your client or brand.

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An Analysis of Why Video Ad Campaigns Take Off

If you go to YouTube and search “cat video”, you’ll very quickly see that the top results have tens of millions of views. The majority of these snippets were recorded in someone’s living room with a smartphone—they were just for kicks. Nobody spent a dime on marketing or building an audience around these videos. It just kind of happened.

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3 Brand Advertisers Who Scored Big During the MTV Video Music Awards

For many marketers, the MTV Video Music Awards are the Super Bowl for Generations Y and Z. To refresh your memory, this is where Britney and Madonna shared their first French kiss, Kanye stormed the stage to upstage Taylor Swift and where former Disney star Miley twerked while holding a foam finger.

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