Digital video is scaling—and fast. Media consumption across multiple platforms continues to grow and digital video is a major part of it.
Reliable data and insight will persuade you to move TV budget into digital video.
“Multi-screen viewing is broadening,” explains a report from research firm Altman Vilandrie & Co. The report found 80% of consumers under age 35 watch TV shows and movies online weekly, with more than a quarter of the under-45 crowd watching weekly on tablets.
The percent of consumers watching TV and movies weekly on a smartphone has nearly tripled since 2011, from 5% to 14% this year.